1. Sell advertising space in printed and electronic materials
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Sell advertising space in printed and electronic materials

2. SEM MATERIALS where SELL ADVERTISING
Programs
Yearbooks
Team photo cards
Internet
Tickets (On the Back)
Professional Teams SELL advertising on game tickets
Why would a team/sports company SELL ADVERTISING SPACE? INCREASE REVENUE!

3. Ways Advertisements can APPEAL to CUSTOMERS
Scarcity Appeal
Make people think there’s limited supply
Less than Perfect Appeal
Make people feel inadequate (Ex: Diet Industry)
Endorsement
Bandwagon Appeal
Make you think that everyone is doing it so you should too!

4. WAYS to Sell Advertising Space
Give DISCOUNTS:
Buy 2 ad spaces, get 1 free
Free bonus for renewing
Sell advertising space between content
Write a review for your customer’s product to place under their ad
GUARANTEE your customer’s advertising results

5. CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT
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CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT

6. CELEBRITY APPEARANCES at EVENTS
Way to attract a target market to a particular event
Example: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening
Generates more excitement and attendance
Attracts the MEDIA
Must MATCH the Celebrity to the Event
Accurately reach the Target Market

7. CELEBRITY RIDERS
Contracts that specify what amenities should be provided for celebrities when they make an appearance at an event
Keep your celebrity happy
and comfortable
Dressing room preferences,
food, transportation, etc.

8. HOW THE CAPITALIZE ON CELEBRITY APPEARANCES
Book the Celebrity FAR IN ADVANCE
PREPARE in Advance
Work with Celebrity’s Manager
Obtain Riders and make sure they can be met
Describe the audience that will be in attendance
Have an PRODUCTION SCHEDULE and Stick to it!
4. Assign a POINT PERSON (Person in charge)

9. “You Do” RESEARCH A CELEBRITY APPEARANCE in the last year
CREATE A VISUAL with the following information:
Who was the Celebrity?
What was the event?
When was the event? (Date and time)
Where was the event? (Actual location)
What are the Riders of the Celebrity?
Was the Celebrity a good match for the event?
Did the celebrity support the target market of the event?
WHY or WHY NOT?