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SIE: Summer Presentation
Tarah Valin
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Demographic, pictures or no pictures, price and title
Survey 1 Demographic, pictures or no pictures, price and title
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Demographic 66% of my target age bracket falls between 16-18 years old
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59% of respondents said they'd buy a book from an unknown author
79% of respondents said they'd prefer a book with pictures What They'll Buy
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Majority of respondents wouldn't pay more than $15 for a poetry book
How Much They'll Pay
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What Should I Call It? 42% voted for You, Me and the Other Guy
24% voted for Numb 22% voted for Wilting Daisies What Should I Call It?
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Target is what I expected (older teens)
Target is what I expected (older teens). Knowing my demographic wasn't for altering the content of my book it was just to know where to focus my marketing. I will incorporate pictures. I am considering putting the pictures in black and white. Photographer? (Nicole, Kiara or Kailee) Target price < $10 Title: You, Me and the Other Guy My Takeaways
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100 Common Publishing Questions Answered
Notes
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Do's and Don'ts of Self-Publishing
Use Createspace, Lulu or Self-Publishing.com Presale on ibooks and Smashwords Talk about yourself and your life when marketing (blog) Publish in a small category Use Kindle first, then smashwords Do's and Don'ts of Self-Publishing Don't Use Author House Have an ugly book cover Use Twitter to spam about book Pay a bunch of money for other people to market for me Pay for an ISBN number
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Money is needed for both production and marketing
A free KDP launch can be used instead of marketing It is unlikely that I will make back the money being spent on the book ISBN number needs to be different for print and ebook Publishing in General
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How Self-Publishing Holds up to Traditional Publishing
Have a professional design, format and website Self-Publishers cannot really compete in the same field as traditional Donate my book to libraries and high schools + talk/meet and greet Get people to share my book on Twitter Book tagline/subtitle helps reader know what to expect Text of cover doesn't have to be legible as a thumbnail Can put cover info on copyright page Selling book through Amazon is smart Don't take reviews too seriously Paying for edits are expensive How Self-Publishing Holds up to Traditional Publishing
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Back of Book Jacket Blurb ISBN # "Photos by..."
Createspace, Ingramspark, Lightning Space give free ISBN # Back of Book Jacket
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Marketing Partner with other poets
Guest post on other blogs with lots of traffic Be a real person on my blog Make Youtube videos talking about book Haro.com (help a reporter out) in order to get on TV Try to get airtime on local/small TV or radio programs Podcasts!!! Try to get on one Book trailer Do giveaways, don't try to sell... offer people something Run advertisement on Facebook ~$5 (IG advertisements not too effective) Give book bloggers the book for free, they may blog about it Make cards advertising my book and leave stack in coffee shops and local businesses, hand the cards to people (250 for $18) Marketing
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Getting into Bookstores
Some small/ independent bookstores will put a few copies on their shelf on consignment You have to try really hard (almost beg) to let independent bookstores let you do book signings- if a bookstore won't let me, try a coffee shop or some small business Getting into Bookstores
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