1. PRESENTED BY MUSTAFA SHAH

2. INTRODUCTION Acquired by Mac Fisheries in 1920 Engro Foods
Acquired by Lever Brothers in 1922 together with Unilever.
Introduced in Pakistan in 1995
Purchased all assets of its competitor POLKA.
Engro Foods
Launched in March 2009
Sales Rs 10 million on volume of 76,000 liters
Launched in 8cities and towns
Target to go national by next year

3. OBJECTIVE To study of entering of Omore in the ice cream market.
Respond of customers towards Omore
Effects of Omore on Wall’s

4. 52.5
47.5

5. 62.5
37.5

6. 15.0
35.0
50.0

7. 10.0
17.5
30.0
42.5

8. 2.5
17.5
40.0
40.0

9. 12.5
37.5
50.0

10. 10.0
22.5
37.5
30.0

11. 15.0
77.5
7.5

12. PRICE

13. QUALITY

14. DESIGN AND PAKAGING

15. AVALIABILITY

16. VARIETY

17. TASTE

18. CONCLUSION
Omore can get a large market share when it get national next year.
People are responding positively towards Omore.
Wall’s is having high market share then Omore.
Omore has to improve taste and bring more varieties to increase its market share.