1. How to use strategy and innovation to grow and sustain your business
Professor James Cunningham Newcastle Business School Northumbria University jcstrategy

2. Overview Some Fundamental Questions for Your Business
Purpose of Strategy and Innovation – The Challenges and Dilemmas
Using Strategy Effectively in Your Organisation
Innovation: Your Innovation Strategy and Being Innovative
From Intent to Action

3. Some fundamental questions for you about your business?

4. Why should anyone continue to buy from your business?
‘I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.’ -John D. Rockefeller

5. What is unique about your value proposition
What is unique about your value proposition? How sustainable is your current value proposition?

6. What are the economic returns? How sustainable are these returns?
A business that makes nothing but money is a poor business.  ~Henry Ford

7. Who is scanning and managing your Horizon 2?
Strategic Leadership: Balancing Horizon 1 and 2

9. What is strategy?
Cunningham,J. and Harney, B. (2012) Strategy and Strategists, Oxford University Press

10. Innovation Strategy
Being Innovative
‘Innovation and change in almost any arena requires the skill to develop power, and the willingness to employ it to get things accomplished.’ (Pfeffer 1983)
What is innovation?
‘Innovation is change that creates a new dimension of performance.’ (Peter Drucker)

11. Strategy and Innovation are social processes requiring….