1. Shanker Annaswamy
Managing Director,
IBM India

2. 2008 CEO Study : The Enterprise of the Future
2004
Your turn!
2006
Innovation
2008
Latest study
Teaming
Departmental Responsibilities
Improving internal enterprise processes
Innovative Business Models
Growth in external collaboration
Innovation with leadership
1130 CEO interviews
The topic of this year’s study:
Enterprise of the Future
Interviews * **
1,130 interviews worldwide
95% were face to face interviews
40 nations from around the world

3. Innovative beyond customer imagination Genuine, not just generous
Analysis of 1130 CEOs interviews has enabled us to determine characteristics of the enterprise of the future
Key Characteristics 1 2 3 5 4
Hungry for change
Innovative beyond customer imagination
Globally integrated
Distruptive by nature
Genuine, not just generous

4. The enterprise of the future is…. Service Oriented

5. Enterprise of the Future – Realising your vision through SOA
Hungry for Change
Globally Integrated
Disruptive By Nature
Genuine, not just generous
Innovative beyond Customer Imagination
Enterprise of the Future
Business Agility and IT Infrastructure Flexibility
Business Integration of enterprise both internally and externally
Transform Business Models
Goes beyond philanthropy and compliance
Focus on Customer Interaction & Self service
SOA Benefits

6. SOA enables Enterprises of the future to be Flexible
Forges a strategy for Componentization
Delivers Unique Value
Taps into the power of Globalization
Shipbuilder: Componentized ship building processes to dramatically accelerate order to delivery
Telecommunications: Adopted radical growth model fueled by global outsourcing
Media and Entertainment: Innovated revenue model for massively multi-player online game (MMOG) with advertising and purchasing capabilities

7. IBM Thought Leadership Business Model Innovation
Industry Thought Leadership – An SOA Enabler for a GIE Knowing where Your Industry Will be, Helps Set Priorities
IBM Thought Leadership
Insights into where your customers, competitors and industry are headed with over 35 industry-specific research papers per year
CEO Report
Industry Reports
Best Practices
Business Model Innovation
Available now
May 2008

8. Enterprise Governance Enterprise Architecture
The IBM SOA Journey
Start of some business services
Production deployed
Initial IT metrics
Mixed results
Technology Focus only
PoC for SW Integration
Simple services, most not mission critical
Limited production
Services, but not really SOA
Today,
Enterprise Governance
2005
Opportunity Projects
and
Enterprise Architecture
Review for optimization and productivity enhancement
SOA Governance
Collaborative SOA dialog among lines of businesses
Defined Enterprise Architecture adopted
SOA Guidance Council
Begin business metrics
Increased business driven Enterprise focus
Early Projects
Exploratory

9. Smart SOA Delivers Value to Both Business and IT
Extend
End-to-End
Adapt
Dynamically
Foundational
Transform
Stages IT
Leveraging existing investments and assets

10. SOA can be adopted by Enterprises of the Future at various stages
Foundational
Extend
End-to-End
Transform
Adapt
Dynamically
Integration and Process Management
Leveraged and extended its existing assets, processes
Transform and leverage existing infrastructure
Realize annual growth rates of 70 to 100 %
SOA can be engaged at the various
stages in an organisation

11. So thoughts to ponder as we all evolve into being Globally Integrated Enterprises….
How aligned is your business with IT?
Is there a metrics to measure your existing Business & Operational Processes
Are you at the threshold of a major transformation?

12. Thank you