1. Hospitality Management Strategies In Perspective
Chapter 1

2. HMS - Globalization and the
Management Environment

3. HMS - Global Focus (sectors)
Airlines
Attractions
Car Rental
Cruise Lines
Food Service
Gaming
Lodging
Travel Related Services

4. HMS - Global Drivers (rationale)
Market extension
Branding/brand extension
Travel
Diversity
Real estate
Transfer of capital/assets
Dilute risk

5. HMS - Global Strategies
Transnational Multinational
Global

6. HMS- Global Strategies
Transnational
“…operates on a global scale but permits each unit to develop in its own right according to local market needs.”

7. HMS- Global Strategies
“…single (same) products that appeal to as many customers as possible.”

8. HMS- Global Strategies
Multinational
“…uses flagship units to provide ideas for new units - domestic expertise to expand globally.”

9. HMS- Global Challenges
 Foreign business practices
 Political stability (risk)
 Economic stability
 Market acceptance
 Operating nuances (cultural perceptions)
 Business protocol
 Cultural considerations
 Management perspectives

10. HMS - Global Perspectives
Business Protocol
“…sets of unwritten guidelines or rules for the conduct of business, dining, and entertaining…”

11. HMS - Global Perspectives
 Cultural Considerations
Ethnocentrism - “the presumption that one’s own cultural use and habits are superior.”
Stereotyping - “oversimplification and erroneous characterization…”
Negotiating styles
Perspectives of management

12. HMS - Global Perspectives
 Management Perspective
View of the job
Paternalistic leaders
Power perceptions
Power distance
Individualism
Organizational structure

13. HMS – Global Strategy Facilitators
Capitalism
Peace
Technology
Diversity
Cost structures
Labor availability
Consumer demand
Growth rates
Government assistance
Economies of scale