1. Reminders WELCOME BACK! **Seating change – don’t get comfortable! 
Everything in Synergy has been updated except for your Narrative Essay that you just turned in the Friday before break.
As always, grab your independent reading book.
New Unit starts today!

2. Independent Reading

3. Ethos, Pathos, Logos, and Rhetorical Devices

4. Persuasive Appeals

5. Ethos: appeal to the credibility of the speaker
Ask students - How do these images represent an appeal to credibility?

6. Pathos: appeal to emotion
Ask students: How do these images appeal to emotion? What is the intended effect?

7. Logos: appeal to logic
How do these ads appeal to an audience’s sense of logic?

8. Decide: Pathos, Ethos, or Logos?
3 out of 4 dentists recommend trident gum
Without your help there may be no polar bears for the next generation to love
Everyone can see the need for us to create cleaner and cheaper fuels. Just look at your gasoline bill
If you don’t graduate from high school you will spend the rest of your life in dead end jobs, barely paying your bills, living in poverty.
As an intelligent person, I’m sure you can appreciate that high school graduates make more than dropouts and come to understand why graduating is important.
Ethos 2. Pathos 3. Logos 4. Pathos 5. Logos

9. Who is the Audience?
The group of people who are intended to view or listen to a speech or advertisement
-To whom is this text directed? It’s not enough to say: “Anyone who reads it.”
Is it one individual, a group, many groups?
What assumptions can you make about the intended audience?
Consider a variety of options: gender? Race? Class? Age-Group? Interest group?
How do you know the intended audience?

10. Message and Tone Message: The idea communicated through the text
Tone: the author’s attitude toward a subject
Consider the connotation of the words the author uses.

11. Pathos, Ethos, or Logos? Audience? Message?

12. Pathos, Ethos, or Logos? Audience? Message?

13. Pathos, Ethos, or Logos? Audience? Message?

14. Rhetorical Devices
Rhetorical question: asking a question where the answer is obvious and doesn’t need to be directly answered
When a teacher asks a talkative student: “Do you want to teach the class today?”
Repetition: when a word, or phrase is repeated in the same words.
Restatement: Repeating one idea in a variety of ways.

15. ØAllusion: referring to a well-known place, person, event, or story
Rhetorical Devices
ØAllusion: referring to a well-known place, person, event, or story
ØDiction: author’s word choice
For example:
•Is a person “slim” or “skinny”?
•Is an oil spill an “incident” or an “accident”?
•Would you rather buy a “used” car or a “pre-owned car”

16. ØParallelism: repeating grammatical structures
Rhetorical Devices
ØParallelism: repeating grammatical structures
Examples:
Her hobbies include cooking, jogging, and reading.
In class, at work, and on the field, Mark strives for excellence.
He came, he saw, he conquered.
Abraham Lincoln: “With malice toward none; with charity for all…”

17. Of Mice and Men
Background Webquest