1. The Art of Persuasion and Argument English 9 Period 6

2. Warmup
Write in your black books-“How can you tell when something is persuasive? Use a real-life example.” Write three sentences.

3. Persuasion
the art of steering others to your point of view using rhetorical strategies

4. Rhetoric
the art of effective or persuasive speaking or writing

5. Brainstorm List for Persuasion
How would you convince a judge that your friend should be let out on parole? How would you convince your neighbor to babysit your little brother? Write down as many techniques as you can think of to persuade each audience.

6. List of Techniques

7. Rhetorical Appeals

8. appeals to the audience in an attempt to persuade
Effective Persuasion
Rhetorical Appeals:
appeals to the audience in an attempt to persuade
Ethos
Logos
Pathos A P E L T O A P E L T O A P E L T O
Ethos
Pathos
Logos

9. Appeal to Ethos
Appeal to authority/credibility, trustworthiness, ethics, and moral character
Definition: convincing the audience that the speaker and/or argument is trustworthy or credible
Video summative-shark tank-read, watch, take notes, what is dominant appeal and why? (Everything) Video clips of speeches to build -remember the titans, Harvard winner

10. Techniques to incorporate appeal
Years of experience
Titles/positions
Personal experience
Celebrity/spokesperson
Certificate/degree/qualification
Testimonies/feedback
Unbiased
Knowledgeable

11. Appeal to Ethos What is the effect of appeal to ethos?
If your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument.

12. Appeal to logic and reason
Definition: convincing the audience by using rational thought

13. Techniques to incorporate appeal
Facts, figures, statistics
Research based evidence
Charts/graphs
Analogies
Definitions
Studies/surveys

14. Which of the following effectively use an appeal to logos?
We have conducted the experiment 57 times and we get the same results every single time.
That is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine.
I need new jeans. Everyone in my class has new jeans.

15. What is the effect of the appeal to logos?
If you can make a cognitive, rational response, they are more likely to be persuaded by the common sense of your argument.

16. Pathos Appeal to emotions
Definition: a persuasive argument that makes the audience feel (not think!)

17. Techniques to incorporate appeal
Visuals
Emotionally loaded language
Connotative meanings
Emotional examples
Vivid descriptions/imagery
Narratives of emotional events
Emotional tone (fear, pity, sympathy, love, etc.)
Figurative language

18. Appeal to Pathos What is the effect of appeal to pathos?
If your audience is emotionally invested and engaged with your cause or argument, they are more likely to be persuaded.

19. Practice with Ads

20. Rhetorical Analysis Applying the Terms
Directions: Answer the first question as a class, the second with your shoulder partner, and the last on your own.

21. Applying the Terms: Video 1
Directions: Watch the video on youtube “Is Pepsi Ok?” and answer in your notes as a class. There may be more than one rhetorical appeal used.
Describe the imagery of everything you see in the video.
What is happening in the video? (Who, what, when, where, and why)
Is the video persuading us to do something?
Is the video effective at persuading? ( Use examples from the video to support your answer.)
USE QUESTIONS 1-4 TO ANSWER: This video must be using an appeal to ________________because____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

22. Applying the Terms: Video 2
Directions: Watch the video on youtube “Sarah McLachlan SPCA Commercial” at and answer in your notes with your shoulder partner. There may be more than one rhetorical appeal used
Describe the imagery of everything you see in the video.
What is happening in the video? (Who, what, when, where, and why)
Is the video persuading us to do something?
Is the video effective at persuading? ( Use examples from the video to support your answer.)
USE QUESTIONS 1-4 TO ANSWER: This video must be using an appeal to________ because__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

23. Applying the Terms: Video 3
Directions: Watch the video “Texting while Driving” on youtube at and answer in your notes on your own. There may be more than one rhetorical appeal used.
What imagery do you see in the video?
What is the video about?
How do you feel when we watch the video?
Is the video effective at persuading? ( Use examples from the video to support your answer.)
USE QUESTIONS 1-4 TO ANSWER: This video must be using an _____________ appeal to ________________because_______________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ___________________________________________________

24. Applying the Terms-Speech
Directions: We will read the editorial piece “Rap Lyrics on Trial.” Afterwards, you are responsible for annotating for appeals, analyzing the appeals and techniques used, and synthesizing for appeals used.
This Photo by Unknown Author is licensed under CC BY-SA

25. Ending the Class Closure: Because it is Valentine’s Day…..
We are getting practice writing with rhetorical appeals with LOOOVEEE LETTERS!!!!!!
For homework-
write a love letter that answers the prompt.
Use at least three rhetorical appeals in your letter. Underline them.
Use the techniques that match your appeal