1. Please use only your CBU emails when communicating with me.
Note
Please use only your CBU s when communicating with me.
Please check your CBU s frequently including for messages from me.

2. Suggestions- your input please
Student help –tutors- I am your best tutor
94/80 wc
BMI calc
ADHD drugs and wt loss/ appetite suppression-some ADHD drugs cause wt loss and appetite suppression –also females may be more responsive in terms of weight loss and appetite suppression- a mixed bag of results

3. Economics of nutrition

4. Poverty -associated with a lack of education or old age primarily
-associated with a lack of education or old age primarily
-lack of education leads to:
-an inability to get a decent job (no money, no purchasing power)
-solution-grow your own?
-inability to make life choices that would lead to better nutrition -life choices would be?
-cycle of malnutrition

5. Cycle of Malnutrition

6. Poverty
-lead poisoning
-birthweight
-nutrient deficiencies-protein, vitamins and
minerals

7. Costs associated with personal nutrition
-energy for heating and cooling of foods
-low-prep foods
-ready to eat foods
-regular foods
-supplements, nutraceuticals and functional foods and weight loss treatments

8. Ways to reduce costs-planning
-make a grocery list before you go
-do not shop when hungry
-use left overs (store properly)
-centre on rice, noodles, grains, vegetables and fruit

9. Ways to reduce costs-planning
-use small quantities of meat, poultry, fish and eggs
-substitute legumes for meat,
poultry, fish and eggs
-deciding who needs what economic resources for
food-how much of budget is to spent on food
-physical activity-eg walk to the store

10. In the store buy:
-day old bread and other products from the food outlet
-whole foods –not pre-prepared
-store brands
-larger packages (no spoiling)-fresh milk by 4 L size or dry non-fat milk

11. In the store buy:
-fresh produce in season (canned or frozen items at other times)
-chuck and bottom roast-prime rib is out
-buy whole chicken (not pieces or skinless)
-compare unit price
-buy at bulk stores or co-ops rather than chain shops

12. At home
- store aliquots including non-fat dry milk
- repeat menu with slight variations
Discussion of grocery receipts

13. CORPORATE ECONOMICS
OF NUTRITION

14. Remember
Food is huge business- over 7 billion customers worldwide and something that people cannot go without-in short a very good business to be in
Much of the food market is controlled by very large corporations whose main interest is making profits and keeping shareholders interested in the firm

15. To keep maintain or increase market share (penetration) of the market a firm needs:
a)      the products people need and want
b)  to get the marketing message out to consumers about:
i) product price
     ii) product benefits to the consumer
    iii) why their product is better than competitors

16. To keep maintain or increase market share (penetration) of the market a firm needs:
c) to get message out about why the firm is a good investment:
i) good sustainable growth (double digit annually)
ii) profits increase (double digit annually)

17. How is all this accomplished ?

18. Products people need and want
difference between need and want
People need simple food that will meet their nutrient requirements obtained by following Canada’s Food guide-
However, the corporate world has convinced us that we need much more than the simplistic approach which in any case would not satisfy the needs of the corporation for sustainable growth and profits. So the corporate world spends billions on:

19. Getting the marketing message out to consumers
-price advertising- methods- television, radio, print, internet, stores
-demonstrating good value for the dollar

20. Marketing-Research and Development
-finding out what customers need, want or what they will accept if they are told they want it.
-finding out how to best let customers know a firm has what the customer needs, wants or to accept something if they are told they want it (how to convince them they need something-suggestions?).

21. Marketing-Research and Development
-product development –benefits to consumer
-GMO’S
-now genetically modified foods
-disease, insect, herbicide and drought resistance advantages? For who?
- future-new foods for marketing
-Easy prep foods-e.g.- t.v. dinners
-No prep foods-just open and munch

22. -product benefits-methods as with price advertising
Getting the message out to consumers:
product advertising
-product benefits-methods as with price advertising
-benefits-health, taste, flavour, texture, smell, appearance
-product advertising in store includes food labelling

23. Getting the message out to consumers:
why their product is better than competitors
-science-determination of nutrient content and health benefits (indeed the risks of their competitors’ products)
-surveys- asking people what they like (and advertising that) or don’t like about a product and then using science in an attempt to fix the problem.

24. c) Getting the message out to shareholders or potential shareholders:
Money from shareholders needed to run the operation –
Otherwise have to borrow from banks and that costs the company in terms of interest whether things go badly or well

25. Therefore shareholders are a better way to go:
No interest to pay if things go badly
If things go well, the dividends paid to shareholders and increased share price payouts are less than interest payments

26. Get shareholders by showing them that the company has:
Good sustainable growth(double digit)
Profits (double digit) after inflation

27. Consequences of the almighty dollar (corporations) running the food show:
World hunger-even during the Ethiopian famine of the 1980’s they were exporting beans to Europe
Some individuals decry the decline of the small family farm and its replacement with the huge corporate megafarm. Is this is a consequence of economies of scale? 

28. If the minimum efficient scale for agricultural production is sufficiently high, small, family farms simply cannot produce enough to be competitive with large, corporate farms.  To the extent that the replacement of family farms with corporate farms is a response to issues of scale economies, then, economically speaking, it is a good (read “efficient”) thing. 

29. Efficiency means profitability and sustainable growth- things the shareholder needs and wants and remember the company needs and wants shareholders

30. Thus large firms are capable of largely controlling production, and hence processing and hence shipping and hence sale of food and their job is get people to eat more not less (consequences).
Private farmers are sometimes barely making it-squeezed by the corporate main players

31. Devastation of ecology, social and economic structures:
Corporate farming takes economic control away from local people (social structures also suffer as they are tied to and affected by poverty) and by its very nature does not respect the environment (efficiency is the name of the game here)

32. Control of prices- for example demand surging ahead of supply-prices soar –consequences?
Nutritionally- people are getting fatter through advertising and fast food (including vending machines)-current suggestions of lawsuit in USA -issue of physical activity

33. Note
Artificial sweeteners may cause weight gain and may contribute to the onset of
type 2 diabetes

34. ECONOMICS OF NUTRITION
GOVERNMENTS AND SOCIAL AGENICES

35. Why do governments care about nutrition
from an economic perspective?

36. Why do governments care about nutrition
from an economic perspective?
-ultimately they will foot much or all of the bill for the health and other costs associated with poor nutrition

37. Why do governments care about nutrition
from an economic perspective?
other costs- loss of productivity- person may get fired and the combination results in a loss of tax money to various levels of government

38. Why do governments care about nutrition
from an economic perspective?
-with poor productivity the society cannot obtain the goods and services it needs and hence there is a reduction in purchasing and subsequently the tax base derived from the purchase of those goods and services

39. Why do governments care about nutrition
from an economic perspective?
-reduction of tax base means less money for government nutrition services and hence population nutrition suffers

40. government and social agencies also care from a strictly humanitarian viewpoint

41. Economically, what do governments do about nutrition?
Federal
Baby bonus (now known as Canada child tax benefit (CCTB))-tax relief for low to moderate income families
National Child benefit supplement- on top of CCTB
What’s the problem with giving money?
Alternatives to giving money to poor?

42. Economically, what do governments do about nutrition?
FEDERAL
Support nutritionally vulnerable populations
Supporting nutrition research
Reinforce healthy eating practices
Food inspection
Insecticide use

43. Economically, what do governments do about nutrition?
FEDERAL
Farmers-
Subsidise farmers –directly in prices or grants
        low interest loans
-crop insurance
Food supply protection -CFIA

44. Economically, what do governments do about nutrition?
Provincial-Nova Scotia
Welfare
Pays (along with Ottawa) for health care-Flu shots

45. Economically, what do governments do about nutrition?
NOVA SCOTIA
Public health pamphlets Nutrition.
Breastfeeding is Easy to Learn.
Breastfeeding When You are Away from Baby.
Breastfeeding After the First Six Months.
Breastfeeding Feels Good.
Breastfeeding does not have to change the way you
Eat.
Breakfast, Lunch and Snack Ideas for School Children.
After Year One: Food for Children Department of Health  

46. Economically, what do governments do about nutrition?
NOVA SCOTIA
Agriculture Ministry
Promoting aquaculture (grants and information)
promoting (marketing and market development) of various crops eg blueberries, milk, various vegetables, grain, greenhouse cucumbers, beef
Providing information on Livestock (turkeys), Grain, Forage and Horticultural Crop Production, Pest Management and Agricultural Engineering

47. Economically, what do governments do about nutrition?
NOVA SCOTIA
Environment
Promotion of safe food handling
Nutrition Teachers and Researchers

48. Economically, what do governments do about nutrition?
Municipal or Local
NS Dep’t of the Environment
-inspection of restaurants, pubs etc.
NS Health Authority
-carries out mandate of provincial government for health

49. Economically, what do social agencies do about nutrition?
MUNICIPAL OR LOCAL
Social Agencies
Food Banks
-give food in the place of money
Churches
-give shelter and food in the place of money

50. Economically, what do social agencies do about nutrition?
MUNICIPAL OR LOCAL
Salvation Army
-give shelter and food in the place of money
Canned Food Drives-schools for example