1. Involving Key Influential in the Initiative

2. Why involve influential people?
Involve the community.
Access to community history.
Gain support.
Lend credibility.
Sway opinions.
Resources.

3. Possible influential people:
Directors
Activists
Religious leaders
Business/Financial leaders
United Way members
Law enforcement

4. When do you involve influential people?
Early
Often
Special events
Critical points
Concentrated campaigns
Any time

5. How to involve influential people:
Decide who you want.
Determine their interests.
Contact and ask for participation.
Explain the ways to be involved.
Maintain involvement.