1. Media

2. public media. This media is not run for a profit
public media. This media is not run for a profit. It is primarily for public service and is run based on donations.
The vast majority of our information in the U.S. comes from a second type of media called corporate media.

3. Print Media: media that comes in the form of words printed on a page.
Corporate print media:
runs on a ratings system
each type of media comes with its own ratings system
helps the corporations that manage the media to decide how many people are purchasing it
content decisions are made based on this information
decisions about what is printed are made based on what corporations think that people will pay to read.
What are some examples of print media?
How has that affected you?

4. Broadcast media: anything that is transmitted over airwaves on television or radio - films (movies) - Television and radio producers use viewer/listener ratings to regulate their content

5. Internet Media includes online versions of print or broadcast media
Blogs
No one government agency regulates the Internet
very few rules in general that govern the Internet

6. Answer the odyssey questions

7. Agenda: a list of things a person would like to see happen
Monetary interests: An organization that's corporate is in business for a profit. These groups will make content decisions based on their desire to make money.
Political interest: Sometimes an organization has certain political goals. It might have a relationship with a certain political party. It may also choose to support a certain candidate.
Charitable interests: An organization might have a charity or cause that it wants to support. This support might affect content decisions.

8. Bias: favoritism or inclination toward one thing over another.
Inevitable Bias
Newscasts happen quick
monthly magazine writers are on a tight deadline
limited airtime and space to fit their messages
can't cover everything
How could this create bias?

9. Imagine that you were asked to write a one hundred- word article (about a half-page) or give a two-minute speech about your favorite movie star or athlete
you'd probably be able to give a lot of details about Tim Duncan or Jessica Alba in a small space or a short time, but could you list everything?
You'd leave out lots of things inevitably and, even though you tried to include as much info as possible, your report would be somewhat biased.

10. Intentional Bias: Purposefully slanting your opinion or portrayal to favor one side
Bias by Omission - Intentionally leave out one side of an article or program.
argument with your brother
How would you feel if your mother punished you without stopping to listen to both sides of the story? Do you think she'd have a complete picture of your disagreement?
Who or what is being discussed in this article or program?
Is everyone's point of view represented?
Is there any information that might change my opinion or disprove the message of this article or program? Was it left out?

11. Bias by Source Choices
a key message of a program or article will rely on a source.
article about the importance of a certain kind of vitamin will probably rely a lot on a doctor's opinion
A journalist might find one doctor who will agree that something is healthy while having ignored ten others who said it was not
What makes this source qualified to deliver this message?
Are there other "experts" who disagree with this message? If so, what qualifies them to disagree?

12. Bias by Coverage Choices
Britney Spears shaved her head. Just about every major news network devoted airtime to the starlet's confusing action. How important was that?
By giving lots of attention to this event, the media made it seem more important. This showed a bias toward covering celebrities rather than other events.
Celebrity coverage means higher viewer/listener/reader ratings for the media. Higher ratings mean more money!
Sometimes, stories that don't match the agenda of a certain media source are avoided altogether. The media might also show bias to a certain group of people by choosing stories that affect only that group.

13. Bias by Arrangement Bias by Arrangement
What do you think the New York Times wants you to believe is more important, news on the front page or news stuck in the middle just before the ads section?
How does that sway opinion?
Answer odyssey questions