1. Twinings The challenge What we did The results Cold water infusions
Supporting the launch of their new cold water infused tea bags, Twinings wanted to get their product into the hands of a health conscious audience.
What we did
Our gym network perfectly captured their target audience whilst in a positive mindset & highly receptive. D6 screens, standees & 440,000 product samples helped encourage trial of the new product, whilst coupons ensured future purchase.
The results
Post campaign feedback proved gym members loved trying a sample of Twinings and getting money off with an exclusive coupon as samples were "flying out of the dispenser".
Environment: Health Club
Media: Mixed
Campaign: National