1. Surface for Business: Empowering retail workers to better serve their customers
Today’s customers want to interact with retailers on their own terms.
The retail environment is rapidly changing as omnichannel and mobile shopping remake the landscape. To keep up with the change, retailers are reevaluating the way they think about their businesses and how they serve their customers.
Create an immersive shopping experience
Surface devices are light, thin, and truly mobile; intuitive to use, powerfully efficient, and incredibly secure. From floor workers to store managers, Surface delivers value across the rapidly evolving retail industry.
According to recent research:
Retail is becoming increasingly mobile: More than 85% of U.S. and U.K. consumers believe mobile devices help them make better purchases.1
Delivering an omnichannel experience is increasingly important: Digital interactions now influence more than 55% of in-store retail sales.2
Staying a step ahead is now an imperative: 31% of shoppers will switch to a new store or avoid a purchase if the product they want is out of stock.3
Modern deployments: Zero touch provisioning of self-deploying Surface devices leveraging Windows Autopilot in a fully business-ready state across your organization.
Modern manageability: Cloud-based lifecycle management of Surface devices with the latest updates, device drivers, firmware, and remote wipe capabilities.
Modern security: Built-in protection across multiple layers, implementing every standard for a highly secure Windows 10 device.
Microsoft Surface for Business provides the perfect mobility and productivity tool to help retail workers better serve their customers.
Wunderman, Wantedness, 2017,
Deloitte, Global Powers of Retailing 2018, 2018, 3 Resply, How Stockouts Can Hurt Your Business, 2017,

2. Retail floor workers Retail store managers Responsibilities
Having access to the right information on the retail floor
Being armed with all the resources to help customers
Staying up to date with promotions and content
Processing payments for today’s omni-channel customers
Retail store managers
Benefits of Surface Go
Run legacy point-of-sale apps seamlessly
Use intuitive pen and touch capabilities to peruse mobile catalogs
Enable customers to sign docs on the spot
Scan QR codes and barcodes expeditiously
Carry a light, thin device
around effortlessly
Stay connected anywhere,
even if Wi-Fi is spotty
Responsibilities
Carrying bulky devices and inventory lists
Staying productive while constantly on the go
Maintaining performance for compute-intensive line-of-business (LOB) apps
Managing staff schedules
and tasks
Keeping up with communications from headquarters to stores
Benefits of Surface Pro
Run Microsoft and other LOB apps without lag
Go paperless and carry your light, thin device for long periods
Detach your keyboard to quickly convert to tablet mode
Transform your tablet into a full workstation and
connect to multiple displays
Get all-day battery life1
Microsoft 365 and Surface for Business: Better together
Statistics are from “Maximizing Your ROI from Microsoft 365 Enterprise with Microsoft Surface,” May 2018, a commissioned study conducted by Forrester Consulting on behalf of Microsoft.
Improves the employee experience
Agree that M365-powered
Worker productivity improvements as a percent of the average 40-hour work week
76% Surface devices improve
Workers could gain
Enhanced mobility
employee retention
12%
nearly five hours of
11%
and secure access
weekly productivity
could save mobile
Agree that M365-powered
gains on common tasks
workers over four
75% Surface devices improve
and processes.
hours per week.
employee satisfaction
Enhanced teamwork
Streamlined creative 8%
capabilities could save 5%
tasks could save
71% Surface devices position their
workers over three
creative workers
organization as a top employer
27 minutes per day.
1 Battery life varies significantly with settings, usage and other factors.