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First…….some update Social Media stats…..
Socialnomics
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Breakthroughs 2010 Social Media
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What tools do we use?
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These tools (to start ……)
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foursquare
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This location is called “Food Service Vendor Area.”
Check-in’s Check in with foursquare! This location is called “Food Service Vendor Area.”
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Foursquare Mayors
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Even a caveman can do a blog…..
Vlog
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Blogs and Vlogs
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Measuring success Success is NOT (repeat: NOT) measured in ROI at this point. Success can be measured in EYEBALLS. How many eyeballs looked at (whatever). How many of these eyeballs are targetable. Targetable equates to “leads generated.” As you know “leads generated” is quantifiable.
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Who wants to hear a “story?”
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Internal & External audiences
Both External Blog Vlog Staff-only Foursquare FaceBook Twitter YouTube WordPress Members-only
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Questions?
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