2. Why are you here?

3. Storytelling is THE solution!

5. Storytelling is a fantastic tool for fundraisers.

6. Discussion Topics
Why storytelling is an effective marketing/fundraising strategy
How to collect and craft effective impact stories

7. Why is storytelling so effective?

9. What does your charity do?

10. How does your charity impact lives?

11. – Native American Proverb
“Tell me the facts, and I’ll learn. Tell me the truth, and I’ll believe. But tell me a story, and it will live in my heart forever.” . 
– Native American Proverb

12. “Tell me a story.”

13. How can my charity tell more effective stories?

14. It’s not about you
(or your charity).

15. Great storytelling is about knowing your audience.

16. Abandon “selfie mode.”

17. What makes a great story?

18. Character
Setting
Plot
Conflict
Resolution

19. Storytelling
Best Practices

20. Captivate  Motivate

21. INSPIRE ACTION!

22. Know your inventory.

23. Refine your message.

24. “Show, don’t tell!”

25. Use emotion.

26. Avoid “data overload.”

27. POP QUIZ

29. Make it memorable.

30. Next Steps Start with one great story.
Carry that story across your communication channels.
Encourage everyone at your charity to be a “story collector.”
Build a working inventory of stories.

31. A Few Good Reads
“Are You God?” – CASA for Kids
“Best Food Forward” – The Salvation Army
“If Houses Could Speak . . .” – Bradford House Historical Association
“Một sự khởi đầu mới” – Literacy Council of Southwestern PA
Visit storybook.wccf.net story for additional examples.