2. Which Superpower is Right for You?

3. Which Superpower is Right for You?
National SEO
Google gets 3.5 Billion searches per day
Revolves around product or service, not location
Boundaries are either North America or worldwide

4. Which Superpower is Right for You?
Local SEO
46% of all Searches on Google are Local
86% of customers look up the location of a business on Google Maps first
76% of Local searches result in a phone call

5. Bread & Butter: Keywords
Main Keyword Phrase
Add location
Ask a question
Lumber yard
Financial Service
Electrician
Peru IL
LaSalle County
Princeton
Places to buy wood in
Who can do my taxes
Electricians near me

6. Google: Hero or Villain?
Google Local Information

7. Google: Hero or Villain?
Google Local Information
Schema: the Google version of the Bat Signal

8. Google: Hero or Villain?
Google Local Information
Schema: the Google version of the Bat Signal
Focuses on Physical Address

9. Google: Hero or Villain?
Google Local Information
Schema: the Google version of the Bat Signal
Focuses on Physical Address
Analyzing using Google Analytics

10. CAMEO!

11. A Superhero’s Toolkit Content Strategy for Local SEO
City Pages VS Doorway Pages
City pages - dedicated to a specific city
H1 tags for location based keyword title
Subheads with keywords
Keywords in the copy
Call To Action
City Pages provide value to the customer

12. A Superhero’s Toolkit Content Strategy for Local SEO
City Pages VS Doorway Pages
Doorway pages - meant to direct viewers to another page
Designed to rank without providing information
Google doesn’t like doorway pages
Doorway Pages provide no value to the customer
Google doesn’t like Doorway pages

13. A Superhero’s Toolkit Content Strategy for Local SEO
Localizing blog posts and website content
Blog posts create new, informative content
Answer questions, show you as an authority
Use localized keywords, optimize links
Localize web content by using keywords
Keep everything natural! Google knows when you’re forcing keywords

14. Schema: Google’s Bat Signal
Important and helpful for Local SEO
Snippets of code that provide context for Google when it crawls your site
Tags specific content, such as address or phone numbers
Tells Google bots where to find just about anything on your website

16. Turning Small Businesses into Superheroes
How Reviews and Listings Factor into Local SEO
Reviews and Listings are searchable and ranked on Google
Listings - include name, address, etc.
Reviews - include reviews from customers, good or bad
Google My Business, Yelp, Facebook, etc.

17. REVIEWS
LISTING

18. “With great power, there must also come great responsibility.”
- Ben Parker, Uncle and Rice Magnate

19. Superheroes of Web Design
and Digital Marketing
Thank You!