2. Creating a Better Tomorrow
By Helping End Childhood Hunger Right Here at Home

3. Our Contribution Comes from Acquiring Customers
ACN is committed to fighting hunger and in honor of our customers, we’ll make a donation to help feed children in need. Our customers help us feed children and families in need, just by becoming a customer. It doesn’t get more simple or powerful than that!

4. This is a POWERFUL PROGRAM
Supporting a Great Cause
Helping You Acquire More Customers
By Appealing to People’s Nobler Motives

5. Most Consumers… Buy Emotionally, not Logically
Feel great about supporting a cause

6. Can You Do Me a Huge Favor?
You feel better about ASKING for a Favor when it’s about helping someone else
It gives customers a worthwhile reason to make a change

7. Script – Key Words
Favor
Help
Try
Urgency & Enthusiasm = SUCCESS

8. Can you do me a Huge Favor?
I’m working with a company that offers services most people use every day, like your home phone, wireless phone, gas, and electricity. However, when you use one of our services, you’re helping fight childhood hunger right here at home.
With Project Feeding Kids, you are helping us feed children and families in need by simply becoming a customer.

9. If I can offer you a service that you are already using, could you do me a huge favor, help me out and give one of my services a try?

10. Customers - 3 Categories
10%
80%
10%
Sort, Don’t Sell

11. How to Handle Green Apples
Answer the question
Ask for the favor