1. MoneyCounts: A Financial Literacy Series
He Said/ She Said
Brad L. Yeckley, MBA PhD(C)
Allie Probst
Assistant Director
Associate
Sokolov- Miller Family Financial and Life Skills Center
The Pennsylvania State University
14 Grange Building
University Park, PA 16802

2. Description
He said/she said is a two way conversation to explore various discourses in financial literacy based on gender, generational gaps, cultural, socio-economical, personal values and attitudes toward money management. We will explore how different people approach and make financial decisions that shape and/or alter society’s financial wellness!

3. Agenda Gender differences Generational differences
Cultural differences
Socio-economic differences
Personal differences

4. Learning Domains Cognitive: Acquisition of knowledge
Affective: Feelings, emotions and attitudes
Psychomotor: Utilizing and coordinating motor skills

6. Gender Differences Live longer Make less Career interruptions
Men as investors women as savers both as spenders
Making financial decisions as a family, setting examples and educating children on financial issues

10. Generational Differences
Resources, sustainability
Money and goals
Money and technology
Experiences
Views
Safety/ Risk

11. Younger Clients
Older Clients
More options
Fewer options
Rely on analytical skills
Rely on their “gut instincts”
Digital research
Word of mouth
Text,
Face to face or phone calls
Information heavy
Selective information
Price aware
Value aware (price transparency)
Experience deficient – don’t know what they don’t know
Experienced – know what they don’t know
Social media users
Growing awareness / adoption of social media

13. Generational Differences

14. Cultural Differences Race Ethnicity Religion Language
Geographical location
Political and social beliefs
Family values and attitudes toward money management

15. Educating for Financial Literacy: A Case Study with a Sociocultural Lens Karin Sprow Forte
“The more you know about your learners’ cultural context, the closer you will be to unlocking the secrets of their financial behavior” “Stories are a powerful means for people to establish bridges across other factors that separate them, penetrate barriers to understanding, and create feelings of kindredness”

16. Cultural Differences

18. Socio-economic Differences
Economic stability
Employment
Occupation
Urban versus Rural

21. Goals Education Career Family life Marital status
Personal Differences
Goals
Education
Career
Family life
Marital status

23. Personal Growth

24. MoneyCounts: A Financial Literacy Series
He Said/ She Said
Thank you!!
Brad L. Yeckley, MBA PhD(C)
Allie Probst
Assistant Director
Associate
Sokolov- Miller Family Financial and Life Skills Center
The Pennsylvania State University
14 Grange Building
University Park, PA 16802