1. Perfecting the Basics to Increase Occupancy

2. Overview
The key to reaching and maintaining your occupancy goal is to do the small things correctly and on a consistent basis. In this seminar, you’ll be introduced to tips and organizational tools that help develop your occupancy and build a waiting list of loyal residents and families.

3. Occupancy Predictions

4. Occupancy Predictions

5. Occupancy Reality: Q1

6. Budgeting Your Comeback
$$$ = Major Investment
$$ = Limited Investment
$ = Little/No Investment

7. Review the resources and tools available to help set you apart
Goal #1
Review the resources and tools available to help set you apart

8. Customer Relationship Management Platform
Resources & Tools
Customer Relationship Management Platform
$$$
What is it, why is it important and
what do I need to look for?

9. What is it?

10. Organization for Follow-up Statistics/Analytics
Why it’s Important?
Organization for Follow-up
Statistics/Analytics
Standardized Data

11. Senior-Living Specific Admin Editor Abilities Data-Transfer Capable
What to Look For
Senior-Living Specific
Admin Editor Abilities
Data-Transfer Capable

12. Email Marketing Platform
Resources & Tools $$
Marketing Platform
What is it, why is it important and
what do I need to look for?

13. What is it?

14. Statistics/Analytics
Why it’s Important?
Visually Appealing
Statistics/Analytics
Engaged Audience

15. Data-Transfer Capable
What to Look For
Add-on Abilities
User-Friendly
Data-Transfer Capable

16. Resources & Tools $ Social Media What is it, why is it important and
what do I need to look for?

17. What is it?

18. Statistics/Analytics
Why it’s Important?
Popular Culture
Statistics/Analytics
Engaged Audience

19. Ability to Track/Monitor
What to Look For
Low Cost
Admin Levels
Ability to Track/Monitor

20. Identify opportunities to make connections with referral sources
Goal #2
Identify opportunities to make connections with referral sources

21. Connections & Networking
Continuing Education & Conferences
$$$
What is it, why is it important and
what do I need to look for?

22. What is it?

23. Learn From Industry Experts
Why it’s Important?
Meet New People
Learn From Industry Experts
Implement Upon Return

24. Senior-Living Focused
What to Look For
Senior-Living Focused
Agenda Meets Needs
Early Bird Discounts

25. Connections & Networking
Club & Organization Participation $$
What is it, why is it important and
what do I need to look for?

26. What is it?

27. Referral Source Relations Opportunity for Connection
Why it’s Important?
Referral Source Relations
Opportunity for Connection
Valuable in Community

28. Meeting Frequency/Times
What to Look For
Valuable Connections
Meeting Frequency/Times
Annual Cost (ROI)

29. Connections & Networking$
Internal Event
What is it, why is it important and
what do I need to look for?

30. What is it?

31. Introduce Internal Staff
Why it’s Important?
Show Off Community
Introduce Internal Staff
Build Relationships

32. Mailing List Maintenance
What to Look For
Meet a Need
Hospitality in Mind
Mailing List Maintenance

33. Learn the importance of a
Goal #3
Learn the importance of a
recognizable brand

34. Branding $$$ Third Party Marketing What is it, why is it important and
what do I need to look for?

35. What is it?

36. Professional Presentation
Why it’s Important?
Professional Presentation
Time Management
Improved Outcomes

37. What to Look For
Umbrella Services
Billing
Economy of Scale

38. Design Software & Training
Branding $$
Design Software & Training
What is it, why is it important and
what do I need to look for?

39. What is it?

40. Why it’s Important? Visually Appealing Recognizable Brand
In-House Talent

41. Template Availability
What to Look For
Technical Assistance
User-Friendly
Template Availability

42. Branding $ Stock Programs What is it, why is it important and
what do I need to look for?

43. What is it?

44. Why it’s Important? Visually Appealing Recognizable Brand
In-House Talent

45. Connects with Programs Template Availability
What to Look For
User Friendly
Connects with Programs
Template Availability

46. Questions?