1. Equipment and Airtime Bundled Solution Sales Model

2. Equipment and Airtime Bundled Solution
Dealer Program Benefits
Adds subscriber units faster and improves recurring revenue model.
Helps overcome price objections to the radio cost and increases equipment margins with package price.
One bundled price makes the sales presentation easier and the customers buying decision simpler.
Enhances the ability to be competitive with cellular and digital markets with one bundled monthly price.
Allows dealer to receive airtime up front (annual airtime disbursement).
Allows for additional income/commissions by selling equipment with more margin built into the payment.

3. Equipment and Airtime Bundled Solution
Customer Program Benefits
Allows hardware, installation and airtime fees to be bundled into one monthly payment.
Easier buying decision from operating budget rather the need for capital outlay.
Customer will own the equipment and may migrate to a lower airtime cost at the end of the financing term.
No hidden tax on the radio price as with cellular carriers.
Sales model is parallel with what the cellular industry offers today. Customer can easily measure the radio communications value against cellular.
NOTE: Your customer will be exposed to a monthly payment option in their shopping experience.

4. Equipment and Airtime Bundled Solution
How it works – Using the LCA Bundled Airtime Calculator
Dealer configures monthly payment based on:
Radio Quantity
Advanced Payment
Airtime Price
Radio Price

5. Equipment and Airtime Bundled Solution
TOTAL Radio Quantity Includes Mobiles And Portables
Amount Customer Wants To Put Down On Each Radio
Airtime Price Per Radio
Radio Price Needs To Be Calculated With The Following Formula:
Total Equipment Price / Number of Radios = Dealer Price Per Radio

6. Equipment and Airtime Bundled Solution
Calculating Dealer Price Per Radio
# of Radios = 147
Equip Cost = $95,438
$95,438 / 147 =
$ Price Per Radio

7. Equipment and Airtime Bundled Solution
Enter Assumptions into Calculator:
Radio Quantity: 147
Advanced Payment: $100.00
Airtime Price: $25.00
Radio Price: $649.24

8. Equipment and Airtime Bundled Solution
Price Breakdown for Dealer

9. Equipment and Airtime Bundled Solution
Price Breakdown for Dealer
Bundled Price Per Radio
Total Airtime Price For 3 Years
Total Price Equipment Plus 3 Years Of Airtime
One Year Of Airtime And Equipment Cost
Monthly Payment
Advanced Payment Check From Customer, Made Out To Dealer
Worksheet Can Be Used By Dealer
Accounting To Prepare Invoicing

10. Equipment and Airtime Bundled Solution
Click on Customer Sheet (2nd tab in spreadsheet) to Review Quote for Customer Print or Save in PDF for Your Records

11. Customer Quote: Two-way Radio Solution
Dealer can also customize this quote tool
with their own branded company information

12. Equipment and Airtime Bundled Solution
Custom
Marketing Support
Available

13. Motorola Contact Sheet
Regional LCA
Account
Executives