1. CULTURAL HERITAGE TOURISM AND LOCAL COMMUNITY DEVELOPMENT NEAR THE UNDER REACHES OF THE DANUBE IN HUNGARY: DANUBE-BRIDGE FOLK FESTIVAL Transnational Strategy for the Sustainable Territorial Development of the Danube Area with special regard to Tourism Sofia, November 25, 2011.

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4. - The Danube-Bridge Folk Festival goes back high in the past, the antecedents are 40 years old. - This Festival introduces authentic folklore and is composed of mainly open-air events and street performances; acting on stage is not primary. - The venues of the Festival are small towns and villages. - We consider cosy atmosphere and making friends more important than attracting big crowds of people. - There are no long evening performances for a performing ensemble but shorter tasks more times a day take place in a couple of places, so shorter journeys are necessary.

5. – DEFILES – OPEN-AIRFOLK DANCE PERFORMANCES – FOLK DANCE PARTIES – FOLK ARTS AND CRAFTS FAIRS – STREETS OF DELICACIES – FAMILY AND CHILDRENS PROGRAMMES – STRONG MAN STRENGTH-RIVALRY – MIDSUMMER NIGHT FIRE JUMPING – MEETING OF HUNGARIAN FOLK DANCE GROUPS – MEETING OF HUNGARIAN FOLK-SONG GROUPS – PERFORMANCES OF ETHNIC MINORITIES OF HUNGARY – EXHIBITIONS – PROFESSIONAL CONFERENCE – EXCURSIONS – YOUTH SOCIAL GATHERINGS

6. . DEFILE

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9. . OPEN-AIR FOLK DANCE PERFORMANCE

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12. . FOLK DANCE PARTY

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14. . FOLK ARTS AND CRAFTS FAIR

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17. . STREET OF DELICACIES

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19. . STRONG MAN STRENGTH-RIVALRY

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22. . MIDSUMMER NIGHT FIRE JUMPING

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24. . YOUTH SOCIAL GATHERING

25. . YOUTH SOCIAL GATHERING: HAPPY BIRTHDAY TO YOU!

26. . MEMORIAL TRIBUTE TO FOLKLORIST JÁNOS FÖLDESI (born in 1911)

27. . MEMORIAL CONFERENCE TO FOLKLORIST JÁNOS FÖLDESI (born in 1911)

28. . PAYING HOMAGE TO THE KING ON ST. LADISLAUS DAY

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30. . FAREWELL TO THE DANUBE WREATH-LAYING

31. . PROFESSIONAL CONFERENCE

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35. . THANKSGIVING IN THE CHURCH

36. . FESTIVALS IN HUNGARY

37. . STARTING POINT BREAKOUT POINT: TOURISM direct tourism infrastructure, improvement of the standards and the ability of receiving development coordinated, parallel with the appeal

38. . STARTING POINT the demands of the tourists are highly influanced by the cultural appeal carrying out the increase of the cultural appeal is a development of human resources in one go

39. . METHODS OF THE REALIZATION NUMEROUS SETTLEMENTS: DANUBE-BRIDGE FOLK FESTIVAL: BIG EVENTS, FESTIVALS DISCOVERING THE VALUES WITH THE VISITORS THESE PROGRAMMES DO NOT NECESSARILY REALIZE A COMPLEX DEVELOPMENT VOLUNTEERING BASED ON THE LOCAL COMMUNITIES, INSTEAD OF THE PROFESSIONAL ORGANIZING FUNCTIONS MEASURING QUANTITY (WELL- ATTENDED EVENTS) TURNED TO BE TRENDY

40. . OUR FESTIVAL

41. . The goal of the festival-project: - developing the international relations of the villages through introducing the authentic village folklore - stabilizing the coordinating role of the towns located in the area of the villages - raising the importance of preserving the traditions in the villages in the framework of cultural tourism - showing cultural diversity (values of the ethnics and minorities), emphasizing to hand it down to the next generation

42. . Target groups of the festival: - directly the folklore participants and the contributors (approximately 120 foreign people and 600 people from Tolna county) - indirectly as organizers and interactive audience - foreign ensemble attendants and experts - civil communities of the organizer villages and towns (additional 500-1000 people in each venue) - first, young people and families - second, independently of age or interests

43. . Venues of the programmes: (including the community locations with special appeal) - mainly the centres of the villages and towns (public areas) - the castle yard with its historic atmosphere in Dunaföldvár - the vine-cellar village in Bölcske (in Györköny and Sióagárd in the previous years) - the river bank of the Danube, or the river bank of the backwater of the Danube in various villages

44. . Foreign countries involved in the project (and in its antecedents) between 2007-2011: - applying the broad definition of Danube basin and the catchment area including its neighbour regions, 3-4 countries a year: Romania, Bulgaria, Macedonia, Serbia, Croatia, Italy, Germany, Slovakia, Ukraine, Poland and Lithuania. - occasionally a country out of the above region as a spectacular (Turkey, Martinique, Land of Basque)

45. Local contributors who are regularly involved in the project: - folk dance ensembles preserving the customs and traditions, including their folk musicians - folk song choirs - folk artists and craftsmen who take part in fairs providing a show - puppet groups, children groups to make the programme more colourful - civil organizations and volunteers of the co-organizer settlements - colleagues of the institute for general education of the co- organizer settlements

46. . In summary: the development areas - preparing the voluntary contributors in advance lifelong learning - improving the appeals and the ability of receiving cultural tourism - collaboration of the settlements in the area joining voluntarily + networking - involving foreigners international relations - introducing foreign cultures interculturalism + cultural, religious tolerance

47. . - providing interactive participation community development + improving the local identity - authentic folklore as a core point preservation of customs and tradition + joint protection of spiritual values - emphasizing the role of the Danube and of the connected areas environmental awareness + nature conservation - appearance and structure of the festival appearance of the settlement

48. . The Danube as a river connection lengthways with its bridges connection crossways The Danube-Bridge Folk Festival is a bond of people, cultures and religions in the European area and peace.

49. . Thank you for your attention! Lídia Istlstekker Judit Czink festival manager foreign affairs officer leader of the institute

50. . CULTURAL INSTITUTE OF TOLNA COUNTY HUNGARY H-7100 Szekszárd, Szent István Square 11-13. e-mail: kulti@tmamk.hu DANUBE-BRIDGE FOLK FESTIVAL web: www.tmamk.hu/duna/index.html