1. Important attributes of lodgings to gain repeat business: A comparison between individual travels and group travels
Presenter: Hsin-Pei Pan
Instructor: Dr. Pi-Ying Hsu
Date: April 27, 2009

2. Hanai, T. , Oguchi, T. , Ando, K. , & Yamaguchi, K. (2008)
Hanai, T., Oguchi, T., Ando, K., & Yamaguchi, K (2008). Important attributes of lodgings to gain repeat business: A comparison between individual travels and group travels. International Journal of Hospitality Management 28,

3. Content I. Introduction II. Research question III. Methodology
IV. Results
V. Reflection

4. Introduction
The low quality of service by lodging employees and the location disadvantages influence the guest’s revisit intention.
( Hanai et al., 2005)

5. Introduction
Traveler's expectations during traveling may differ according to their travel companions. (Ougichi et al., 2005)

6. Purpose of Study
—to investigate the attributes of the satisfaction that are related to the lodging-guests’ tendency to revisit the lodgings and to compare these attributes among the different travel styles.
(Hanai, Ouguchi, Ando &Yamaguchi, 2008)

7. Different travel styles
Individual travel
Travel with
friends/couple
Travel with family

8. Research question
How exactly do the four attributes-satisfaction of facilities, employees of lodgings, locations, and cleanliness-affect customers’ revisit intention?

9. Criteria check-out Facilities Employees of the lodging Location
Cleanliness
Bathrooms
Restaurant
Price

10. Criteria root-out Facilities Employees of the lodging Location
Cleanliness
Bathrooms
Restaurant
Price

11. Records of the largest and most popular websites in Japan
Methodology
Data collection
Records of the largest and most popular websites in Japan
Duration
One month (August)
Participants
6351 On-line guests
Rating evaluations
5 Likert-Scale Point

12. Travel with Individual travel Travel with family friends/couple 2229
1740
Travel with family
2283
Natural
revisit-intention
3725
Positive
Revisit-intention
806
Negative
revisit-intention 60
No comment
1760

13. Results-1
Positive
revisit-intention
group
“ Although the bathroom was a little small, I was satisfied with other services. I’d like to stay there again.”
Neutral
revisit-intention
group
“ The location was so convenient that we could go to the nearest station within five minutes. But the breakfast was not good.”
Negative
Revisit-intention
group
“ The employees’ service was poor. The room was small and unsanitary. I will never use it again.”

14. Results-2 －Individual travelers
Individual travelers lay emphasis on the importance of the quality of services provided by the lodging employees.

15. Results-3 －Group travlers
Group travelers discuss various aspects of the lodgings they have stayed in between members.

16. Results-4 －Travel with companions
People who travel with companions have higher willingness to revisit the same lodging than individual traveler does.

17. Reflection It’s fabulous. It sucks.
“ Although the bathroom was a little small, I was satisfied with other services. I’d like to stay there again.”
It’s fabulous.
“ The employees’ service was poor. The room was small and unsanitary. I will never use it again.”
It sucks.

18. Thank you for your attention.