1. Statistics Netherlands

2. Online Ambition 1

3. What to expect? A look into the future
How this translates for Statistics Netherlands
Implications for the website
Implications for Social Media
Statistics Netherlands

4. Users in control User composes his own profile
Interaction between organisation and user
From push to pull, user determines where the conversation takes place
Statistics Netherlands

5. Online: always and everywhere
The internet is accessible everywhere
No longer only the PC; every machine can access the internet
‘appification’
Statistics Netherlands

6. From one-way communication to dialogue
Social media are important part of the web
Reaction and discussion
Sharing: ‘I like!’
Statistics Netherlands

7. From information to inspiration
(Moving) image is norm for information acquisition
Short and powerful
Work and home life merge into each other
Statistics Netherlands

8. Online ambition Statistics Netherlands:
Databranding en Open Data
Statistics Netherlands is findable and recognisable
Statistics Netherlands is well-known to every one
Our users know the contents of our treasure chest
Statline is automatically approachable
Statistics Netherlands

9. Statistics Netherlands is findable and recognisable
One website
All statements and channels use same corporate identity
To be found rather than searched for.
Statistics Netherlands

10. Statistics Netherlands

11. Statistics Netherlands is well-known to everyone
Being present where our users are:
Trade and Industry Association
Kennisnet
Use of social media
Use of QR codes
Statistics Netherlands

12. Our users know the contents of our treasure chest
Current affairs have a more prominent place in our online publications and releases
Interaction between user and CBS
From text to image and sound
Statistics Netherlands

13. Movement towards open data
Automaticly access to our data, because:
signals from Minister of Economic Affairs
Weekly questions asked by users
No need for extra actions on our own website.
Statistics Netherlands

14. Open data: example 1
Statistics Netherlands

15. Open data: example 2
Statistics Netherlands

16. Open data: example 3
Statistics Netherlands

17. Concept of our own website based on 4 pillars:
Our data have a central place
We provide high quality service to our professional users
We provide inspiration to our semi professional users
We aim to be a modern, up-to-date authority
Statistics Netherlands

18. Social media: why?
Increase reach and usage of output Increase visibility Reach new target groups Adapt output to target groups Easily attract (more) attention to output Respond to news topics
Interaction with users/target groups Act as knowledge institute Increase customer satisfaction Employees are ambassadors
Image building
Statistics Netherlands

19. Statistics Netherlands on social media … so far
Twitter Articles, books, facts, answers 3,600 (NL) / 430 (EN) followers
YouTube (youtube.com/statistiekcbs) Explanations and promotion movies (11 NL, 5 EN) – 6,000 views
LinkedIn Around 1,000 employees Group Centraal Bureau voor de Statistiek
Statistics Netherlands

20. Plans
Coordinate/professionalize Optimize use of twitter Extend use of YouTube Expand webcare
Integrate social media with cbs.nl
Interact on social networks
Statistics Netherlands

21. YouTube Extend range of statistical movies
Film press conferences / seminars etc.
Visualize data
Spokespersons comment on publications
Open channel to all employees
Post more links to movies
Promotion: ‘On a day like today’
Statistics Netherlands

22. Statistics Netherlands

23. Twitter Manual tweets only Always use hashtags
Increase response to news topics
Expand interaction
Statistics Netherlands

24. Webcare / reputation management
Respond to inquiries/suggestions/complaints
Ideally not just on twitter
Designated contacts troughout Statistics Netherlands
Statistics Netherlands

25. Social networks
Facilitate interaction Start by responding, then on to facilitating Strengthen role as knowledge institute Increase satisfaction/involvement/reach
Media: LinkedIn, Facebook, …
More integration with cbs.nl
Statistics Netherlands

26. Learning points & struggles
Importance not always acknowledged
Fear in higher management
Long way from draft policy to actions
Organization has to be fit for purpose
Guidelines are important
Combination of media enlarges exposure
Need for webcare
Statistics Netherlands