1. Chapter 8 Emphasis on Writing
Memos - gain audience attention Date: From: To: Subject:

2. Emphasis on Writing
Design message Introduction - What action - Why you selected reader - Why you are writing - Why are you sending it now

3. Emphasis on Writing
Middle use headings include visuals as appropriate if memo responds to request, match your info to request use attachments if neede

4. Emphasis on Writing
Brand your memos Can I tighten the text? Is the message clear? Will my reader understand?

5. Emphasis on Writing
Letters have certain weight and authority may have more legal weight, more complex more private more sensitive

6. Empasis on Writing
Letters same 3 parts as memo can be direct or indirect depending on intended outcome try to keep to one page

7. Emphasis on Writing
Brand your letters reinforce corporate image speeds up writing process controls quality of text minimizes inconsistencies when several writers create letters