1. Officer Café Marketing
Samira Callejas
APICS México Chapter

2. Agenda 15 minutes presentation 10 minutes round 1 10 minutes round 2
10 minutes table coordinator comments ( 3 main ideas)

3. Social media tools used by Mexico
Best results. Paid advertising. At least 6 messages everyday
Facebook
No so effective, support to facebook. At least 6 messages everyday
Twitter
Great for contacts, not effective for advertising. Quality over Quantity. At least 6 messages everyday
LinkedIn
From Customer perspective. WIIFM?
Webpage

4. Some numbers 3,153 Followers 453 Followers 3,107 Tweets
Facebook
453 Followers
3,107 Tweets
Twitter
3,521 Contacts (specially selected)
LinkedIn
132 professional
Membership

5. Facebook

6. LikedIn

7. Twitter

8. Webpage

9. Webpage

10. Webpage

11. Promotional material

15. Membership

16. Round table questions
What social media tool are you using to contact the market?
What initiative do you have to promote CLTD and the new CPIM?
What promotions do you use to increase membership and training participants?