1. Multicultural Community Relations
Chapter 13

2. Community Social Responsibility
What is an organization’s responsibility to the community that they reside in:
Company
Non-profit organization
Other

3. Community Expectations
1. Appearance
2. Participation
3. Stability
4. Pride

4. Community Relations Objectives
What are the typical community relations objectives for an organization?

5. Community Relations Objectives
Write a community relations policy:
Tell the community about the operations of the firm -- tax payments, size of payroll, employee benefits, growth, support of community projects, # of employees
Correct misunderstandings, respond to criticism

6. Community Relations Objectives
Gain favorable opinion of the community -- during strikes, periods of labor unrest -- state company positions
Inform employees (families) about company activities and developments
Inform people in local government about contributions to the community welfare and obtain support for legislation that will help the company

7. Community Relations Objectives
Find out what people in the community think about the organization
Develop relationships between management and community leaders
Support health programs -- donations, etc.
Contribute to culture of host community
Aid in education for youth and adults (speakers, financial, etc.)

8. Community Relations Objectives
Encourage sports and recreation -- provide places, funding, or events
Encourage employees to run for local office, board membership (Leadership York)
Buy supplies locally -- assist local economy

9. Community Relations Objectives
Operate a profitable business that supplies jobs -- competitive wages
Work with other business to supply an economically sound community

10. Serving Diverse Communities
What is meant by the term Multicultural diversity?
Who are the diverse communities that an organization must serve?
Do companies need to reach out to diverse communities?
Women
African Americans
Latinos
Other Ethnic Groups
Seniors
Gays
Others?