1. In fact, looking ahead, subscriptions are not predicted to decline
And So It Is No Surprise That, Contrary To Popular Belief, HH Subscriptions For Niche Cable Networks Are Holding Steady
Much has been made of the consumer’s desire for “Skinny Bundles” (reducing the number of networks in efforts to streamline costs and complexity), however household subscriptions for niche cable networks has remained largely unchanged
+3%
In fact, looking ahead, subscriptions are not predicted to decline
flat
-1%
2014
vs. 2012
2017
vs. 2014
2020
vs. 2017
Source: 2017 SNL Kagan, Total HH Subscriber count US Cable Networks (data dated July 2017); Niche network set as defined on slide 5.