1. Making an impact, accurately
Headlines
Making an impact, accurately

2. Punctuation normal — mostly
Use the active voice
A “capital” idea
Number, please
Present tense, please
Punctuation normal — mostly
Lincoln: ‘The war has begun’
Lincoln: War inevitable; victory essential
Lincoln says war inevitable; Davis agrees
Who (and what) is whom (or what)?
Lincoln-Douglas debate today on K.C. radio 

3. Abbreviations: Many abbreviations that are not acceptable in stories are acceptable in headlines.
Subject and verb, please
Don’t be cute, unless cute is called for:
More things to avoid: Do not editorialize, exaggerate, generalize or use long words. Keep it simple and direct. 
Watch out for ambiguity and the double entendre:
Headlines, like poetry and songs, should have a rhythm about them

4. Choosing a Font
Easy on The Eyes
Creating Captions: Readers love captions
Avoid Repetition
Catchy: grab the reader’s attention.
The main point: summarize the main point of an article.
Curiosity. Leave you curious to find out more.
Controversy.
Specifics. Specific headlines are better than vague ones.
Short, active words.

5. Yor headlines is your angle: does the headline reflects the article?
Plan your headline: think about which words hold the most importance and make sure the top are in the headline.
Be clever and witty: will your headline stand out against the crowd?
Who are you writing for: get into the mind of your audience, what do they want?
Keywords are king: what people search for?
Be clear and concise: a misleading headline can and will lose you traffic.

6. Always remember 4 cs:
Clear
Concise
Compelling/Convincing
Ceywords