1. Persona Name: John Doe Online behaviour Age: Insert Age
Work: Insert Role
Family: Married, Single etc
Location: Where does this person live?
Character: Eclectic, Corporate etc
Insert a quote here that would sum up the persona’s pain and pride points.
Goals
Motivation
To increase efficiency in the workplace
To accurately delegate and monitor tasks
To up-skill employees
Biography
Pain points
driven
Organised
Talk about your persona’s personality, achievements, role in their company. Mention their wants and needs. Mention what they like to do on the weekends, what they like to do for fun, and anything else you can think of to help gain more insight
Too much time spent monitoring staff
Maintaining motivation in staff to develop skills
Point 3
Hard working

2. Persona Name: PR Betty Online behaviour Age: Insert Age
Work: Insert Role
Family: Married, Single etc
Location: Where does this person live?
Character: Eclectic, Corporate etc
Insert a quote here that would sum up the persona’s pain and pride points.
Goals
Motivation
To find a way to easily monitor and manage interactions with various media outlets
To acquire and build new, beneficial working relationships
Biography
Pain points
Social
Organised
Talk about your persona’s personality, achievements, role in their company. Mention their wants and needs. Mention what they like to do on the weekends, what they like to do for fun, and anything else you can think of to help gain more insight
Too much time spent following up with media outlets
Struggling to find an efficient way to be alerted about negative press on clients
Ambitious