1. Created by Dianna Moore
The Meaning of Color
Created by Dianna Moore

2. RED

3. RED
color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love
emotionally intense
highly visible
brings text and images to the foreground

4. ORANGE

5. ORANGE joy, sunshine, and the tropics
enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation
associated with healthy food and stimulates appetite
color of fall and harvest
symbolic of strength and endurance
catch attention and highlight important elements

6. YELLOW

7. YELLOW
warm and cheerful - stimulates mental activity and generates muscle energy
associated with food
unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety

8. GREEN

9. GREEN
color of nature
symbolizes growth, harmony, freshness, and fertility
suggests stability and endurance
means safety

10. BLUE

11. BLUE color of the sky and sea
associated with depth and stability - symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven
calming

12. PURPLE

13. PURPLE associated with royalty
symbolizes power, nobility, luxury, and ambition
wisdom, dignity, independence, creativity, mystery, and magic

14. WHITE

15. WHITE associated with light, goodness, innocence, purity
color of perfection
means safety, purity, and cleanliness
depicts faith

16. BLACK

17. BLACK
associated with power, elegance, formality, death, evil, and mystery
denotes strength and authority
considered to be very formal, elegant, and prestigious

18. Color Processes
CMYK
RGB

19. CMYK
Cyan, Magenta, Yellow, and Black
Used for high quality
printing

20. RGB
Red, Green, and Blue
Used for computer (and other) screens

21. The End