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Published byHollie Lucas Modified over 5 years ago
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The Sussex Archaeological Society Staff Conference 2019
SAS Website Update & Social Media
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The Sussex Archaeological Society Staff Conference 2019
SAS Website Update
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SAS Social Media – Current Status
Anne of Cleves House Museum n/a 134 Fishbourne Roman Palace & Gardens ?? 1894 Lewes Castle & Museum ?? 2276 Marlipins Museum n/a 466 Michelham Priory House & Gardens The Priest House & Gardens n/a 243 Sussex Archaeological Society (w) 123
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New Social Media Strategy
To implement by end of February 2019 Consistent branding, tone of voice etc. Increase SAS postings to build usage Facebook and Instagram primary focus Cross museum links SAS, Education, Weddings & 6x properties
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Points to Consider when posting
When to post - consider when your followers are most likely to see it/share it, post an event at least a month before. You can schedule a post. What to post - Events, Pictures, Questions e.g guess the object or what’s your favourite flower, other museums posts.
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How to post Use a suitable tone of voice Keep it short. max 50 words
Give a clear Call-To-Action. Offer some valuable information. Be Positive Post an Image – no more than 3 but not lots of individual image posts. Make sure we have permission Include links - SAS website or booking information # key words – it will help facilitate a search Do not Boost a post without Marketing approval.
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Any Questions? Thank you
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