1. Positioning and Differentiation
Competition Analysis
Positioning and Differentiation

2. Competitive Positioning – Med Device
Prescriptive
CRM/Generic
Sales Enablement
Domain-Specific
Sales Enablement
Transactional

3. Competitive Positioning - Pharma
Prescriptive
CRM/Generic
Sales Enablement
Domain-Specific
Sales Enablement
Transactional

4. TikaDevice vs competition
Compete on Analytics
HIGH
Advanced Alerts
Market Event Response
Product Launch Drivers
Recommendations on Physicians Nearby
Contract and Managed Care Pull-through
Prescriptive Intelligence
Alerts
Customer Risk & Opportunity Indicator
Trunk Stock
Consignment
Back Orders
Advanced Reports & Drill Down
Sales Aid Effectiveness
Gap to Target Analysis
Territory Benchmarking
Data Discovery
Executive Dashboards with trend analysis
E-detailing
Standard Reports
ROI
Pipeline
Opportunities
Sales To date
Forecasts
Data Collection
Customer Calls
Prospect /Leads
Activities
Opportunities
LOW
Competitive Advantage
HIGH

5. TikaMobile Value Proposition
Performance Management
Competitive Advantage
Product Launch
Scalable | Flexible | Secure
Amenable to any data type
Preconfigured for medical device sales
Flexible and easily customized app
Enterprise & point solutions
Data Model
Analytical Engine
Tika
Mobile
Platform
Physician Targeting
Market-driven Events
Outcomes
Customer Data
Reimbursement
Marketing Content
Cases
E-Detailing
ICD-9 Codes
Alerts
Contracts & Pricing
CPT Codes
Device
Home Office
Field
Marketing
Ongoing Integration from the Home Office
Ongoing Feedback from the Field

6. Differentiation Detail
Needs
TikaMobile
Business Impact
BI/Mobility
Built on premiere Mobile BI platform in the market (Gartner)
Will scale with needs at less cost
Domain Needs
Preconfigured for Medical Device
GPOs/IDNs
Payer Mix
Hospital/Customer Groups
Physicians
Decile Ranking
Targeting data
ICD 9
CPT Codes
E-detailing
Sales trends
New product launch KPIs
Speed to value
Speed to competitive advantage
Reduced time, resources and cost trying to get a generic solution to match your complex business needs (time savings of at least 12 months)
Flexibility to further nuance across product lines, business divisions and adapt to market changes
Integration with most CRM tools including SFDC
Web, mobile, reciprocity of information
Ease of reps sending out what is seen on the web in (HTML or PDF form) including annotations
Complement and accelerate roll out of SFDC or other CRM tool to reps
Optional Standalone CRM
Call Activity Logging
Contact Management (Address, Best time to call)
Sample drop off tracking (signature logging)
Separate CRM tool not required
Significant cost savings per seat
Implementation & Deployment
One platform – one application to address all of customer’s sales force rollout needs
Deployment in 8-10 weeks
Saves time, cost and resources
Speed to productivity and competitive advantage
Contracts Compliance
Pipeline Reporting
Case Analysis
Outcomes
Reimbursement
Supply Chain
Inventory
Back Orders
Trunk Stock
Consignment

7. TikaMobile vs. Generic SFDC+Mobile BI
Business Need
Salesforce + Mobile BI
Salesforce + TikaMobile
Mobility
Yes, but not a recognized for mobility strength and scalability
premiere Mobile BI platform in the market (Gartner)
Domain Needs
Only generic sales needs; would require massive amounts of consulting and customization
Preconfigured for Medical Device
Trunk Stock, Consignments, Backorder
Integration with ICD-9 and CPT codes for optimal physician targeting
Case and reimbursement status tracking
Commission Calculators
Facilitates business review with customers around cases, outcomes and reimbursement
Can be customized easily to meet the needs of specific divisions or subdivisions
National Accounts / IDN
Alerts on Contracts Expiring
Integration with Salesforce
Web, mobile, reciprocity of information
Great ability to send out what you see on the web in (HTML or PDF form) including annotations
Implementation & Deployment
A la carte increases TOC and time to deployment.
Will require customization and consulting to address medical device needs
One platform – one application to address all of customer needs
Preconfigured for medical device – easily customizable
Deployment in 8-10 weeks
Saves time, cost and resources

8. Summary
Our primary market focus is Med Device due to lack of competition and significant head start in product deployment and feature maturity
Pharma market is our secondary target addressed via strategic Pharma industry partners