1. RUSSIAN MEDIA MARKET OVERVIEW
JANUARY – FEBRUARY 2019

2. TOTAL MARKET JAN-DEC’2018

3. TOTAL MARKET
TOTAL MARKET
Source: ACAR

4. TOTAL MARKET
SPLIT BY MEDIA
Source: ACAR

5. TOTAL MARKET JAN-DEC’2018 +9% 0% +22% -12% +3% MARKET GROWTH
187 bln RUB,
40% of market 0%
16.9 bln RUB,
4% of market
MARKET GROWTH
+22%
203 bln RUB,
43% of market
-12%
18 bln RUB,
4% of market
+3%
43.8 bln RUB,
9% of market
Source: ACAR

6. TOP CATEGORIES JAN-FEB’2019

7. TOP CATEGORIES JAN-FEB’2019
ALL MEDIA
Source: Mediascope (TV, Press, Radio, OOH)

8. TOP CATEGORIES JAN-FEB’2019TV
Source: Mediascope (TV)

9. TOP CATEGORIES JAN-FEB’2019
RADIO
Source: Mediascope (Radio Nat+Loc)

10. TOP CATEGORIES JAN-FEB’2019
PRESS
Source: Mediascope (Press)

11. TOP CATEGORIES JAN-FEB’2019
OOH
Source: Mediascope (OOH)

12. TOP ADVERTISERS JAN-FEB’2019

13. TOP ADVERTISERS JAN-FEB’2019
ALL MEDIA
Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH)

14. TOP ADVERTISERS JAN-FEB’2019TV
Source: Mediascope (TV)

15. TOP ADVERTISERS JAN-FEB’2019
RADIO
Source: Mediascope (Radio Nat+Loc)

16. TOP ADVERTISERS JAN-FEB’2019
PRESS
Source: Mediascope (Press)

17. TOP ADVERTISERS JAN-FEB’2019
OOH
Source: Mediascope (OOH)

18. TV RATINGS TOP JAN-FEB’2019
TOP CATEGORIES
Source: Mediascope, TV Index

19. TV RATINGS TOP JAN-FEB’2019
TOP ADVERTISERS
Source: Mediascope, TV Index

20. OLV IMPRESSIONS TOP JAN-FEB’2019
TOP CATEGORIES
Source: Mediascope

21. OLV IMPRESSIONS TOP JAN-FEB’2019
TOP ADVERTISERS
Source: Mediascope

22. BANNERS IMPRESSIONS TOP JAN-FEB’2019
TOP CATEGORIES
Source: Mediascope

23. BANNERS IMPRESSIONS TOP JAN-FEB’2019
TOP ADVERTISERS
Source: Mediascope