1. Industry
Business challenge
As digital media proliferates, traditional TV audiences are migrating to platforms of their choosing. Media companies need smarter ways to find and engage with viewers, or risk losing audiences and advertising revenues.
Transformation
RSG Media migrated its audience analytics platform to IBM Cloud, gaining the scalability, flexibility and performance to provide deeper and faster analysis to its media clients, while cutting its own costs.
“The heart and soul of everything we do at RSG Media is IBM Db2 Warehouse on Cloud.”
—Shiv Sehgal, CEO, Media Mantra at RSG Media
Business benefits:
Accelerates
insight into richer and more complex sets of audience data
Allows
fast, easy scaling as demand changes with flexible resources
Frees
RSG Media to focus on business enablement rather than technology and operations
RSG Media
Delivering faster and deeper insight into TV audiences with IBM Cloud
Solution components
IBM® Analytics for Apache Spark
IBM API Connect
IBM Cloud™ bare metal servers
IBM Cloud Functions
IBM Cloud Kubernetes Service
IBM Cloud Object Storage
IBM Db2® Warehouse on Cloud
IBM ILOG® CPLEX® Optimization Studio
IBM SQL Query
IBM Watson™ Studio
Client Name
RSG Media
Company Background
RSG Media is a global technology company that has served the media and entertainment industry since From its headquarters in New York City, RSG Media works with many of world’s leading media companies across more than 170 countries, including Comedy Central, MTV, NBC Universal, NFL, Nickelodeon, Sky, Turner and Viacom. The company helps its clients optimize their rights, audiences and advertising across multiple channels to drive increased revenues and profits.
Business challenge
As digital media proliferates, traditional TV audiences are migrating to platforms of their choosing. Media companies need smarter ways to find and engage with viewers, or risk losing audiences and advertising revenues.
The benefit
Migrating to IBM Cloud helped RSG Media deliver more rapid analysis of richer and more complex sets of audience data to its media clients. The cloud platform is also highly flexible and cost-effective to manage.
Pull Quote
“From a pure technology standpoint, the heart and soul of everything we do at RSG Media is IBM Db2 Warehouse on Cloud.”
—Shiv Sehgal, CEO, Media Mantra at RSG Media
Solution components
IBM® Analytics for Apache Spark
IBM API Connect
IBM Cloud™ bare metal servers
IBM Cloud Functions
IBM Cloud Kubernetes Service
IBM Cloud Object Storage
IBM Db2® Warehouse on Cloud
IBM ILOG® CPLEX® Optimization Studio
IBM SQL Query
IBM Watson™ Studio
Case study Link
RSG Media is a media tech company that believes in using both art and science to deliver radical insights and deeper connections to drive the evolution of the media ecosystem. The company drives clients’ revenue and profits through rights, audiences, and advertising across platforms using deep analytics, AI, enterprise systems, and expert advisory services. Its customers are industry-leading TV Networks, Studios, Distributors, VOD & OTT Services, and Brand Licensors located in 170+ countries.
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