1. Spread the Awesome Find and Keep Your Cub Scouts
October 2016

2. Presenters
Lisa Wylie Vice President Membership Chief Seattle Dave Wylie Former Cubmaster and Scoutmaster Sammamish Trails District

3. Current Situation Average Growth Rate Nationally is -2%
Chief Seattle grew using ScoutReach
From 2011 to 2014 Chief Seattle did NOT grow
National Growth Rate September %

4. Total Membership Cub Scouts
Chief Seattle

5. Impacts

6. Tiger Growth Initiative

7. Change out to just Seattle numbers

8. Who are the “Millennials”?
What do Millennials
want in a
youth development
program?

9. Try it out before committing
Millennials like to try things out before they commit
Invite to an event
Every Pack meeting should be adventure and action oriented

10. Organized Events Easy to Navigate
Millennials like things organized, well-functioning
Stream lined registration event
Separate Parent Orientation

11. Team Work Well-defined Tasks
Millennials will volunteer and work best in teams; they are better at well-defined tasks rather that a long-term leadership role

12. Recruiting Toolbox
Lisa: with 94% of Boy Scouts beginning in Cub Scouts this is where we should be spending our time recruiting

13. Your Plan

14. Your Plan Membership team responsibilities Calendar of events
Type of marketing/promotional activities
Den Goals
Volunteer Goals

15. Membership Team Marketing Registration Night
Registrar for Youth and Adults
New Parent Orientation
Welcome Committee or Concierge
Recharter

16. Soft Marketing

17. Direct Marketing
#BringAFriend

18. Experience Oriented
Events

19. Registration Nights

20. Educational Opportunities
Ignite Your Membership in March
Program and Training Conference
Individual districts in August

21. Marketing Materials Tool and Resources
Chief Seattle Membership Resources
Marketing and Membership Hub
BeaScout.org
District Executives
Scouting Wire
Bryan on Scouting

22. Retention Toolbox

23. Onboarding

24. Building Volunteers

25. Your Pack Program

26. Advancement

27. QUESTIONS? COMMENTS? CONCERNS?
To record your evaluation and attendance from a mobile device,
go to and click "My Evaluation & Attendance."
The code for this session is 7563.
Scott, Lisa and Kevin responsible

28. THANK YOU