1. Strategic Communicators – Facilitators of wealth
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25th May 2018

2. TPSF represents 265 organizations, with c
TPSF represents 265 organizations, with c.60% of them in corporate, agricultural and service clusters
Cluster
Number of firms
Corporate
Services
Agriculture
Trade & Commerce
Women Entrepreneurs
Manufacturing
Associate Members
Banking & Financial Services
Tourism & Natural Resources
Extractive Industries & Energy
Regional Business Associations
Zanzibar Apex Bodies

3. Tanzania National Business Council (PSO – Govt. of Tanzania)
Access and Influence
Bi/annually
Tanzania National Business Council (PSO – Govt. of Tanzania)
EAC Heads of States Summit
TNBC Executive Committee
Parliamentary Committees
EAC Council of Ministers
Quarterly
Roadmap Committee (PMO)
Partnership Accountability Committee
EABC
Ministry of Foreign Affairs
EALA
Monthly
Domestic SECTOR Dialogue i.e. Tourism, Agriculture, Manufacturing, etc
Cross cutting Working Groups – Trade, Taxation and Land
Special initiatives and projects
EAC, SADC Integration Dialogues

4. The iconic figures of effective communication

5. Changes in the current world economy
Multiple communication channels
Outbursts of “raw” information in form of opinions or observations
Increasingly polarized societies (Us vs. Them)
Ability to influence conversations (fake news, twitter bots, algorithms)
Continuum of messages – delirious and cynicisms affecting effective messaging
Consistency - Inability to cut through the noise
Lack of human economic stories (apart from catastrophies)
People don’t believe – politicians, media, authorities, etc – they believe each other.

6. Strategic Communicators for Industrialized Tanzania
Industrialization requires:
Capital (funding & machines)
Skills (workforce & tech)
Land
Information (markets, jobs, regulations, taxes, regional trade,etc)
A Two-front strategy
Domestic
Foreign

8. Other country’s press

9. Engagements and effective communication at all levels is key in attracting FDIs and Industrialization
In Sir Lynton Crosby’s words: Effective strategic communication looks at
Who decides the outcome (e.g. Getting capital – Investors)
Where are they? (Developed economies)
How do we reach them? (What are their habits & preferences) Jamii Forums?
What do we tell them? (Messaging)
How do we monitor the effect of our communications to them? (Comms and Investment monitoring)

10. Our weaknesses and what can we do about it
Government
Better coordination in government agency communications
Agenda setting and credibility of sources (eg. BOT vs Msemaji)
Messaging multiplicity (multiple channels – same message)
Engagement with foreign media. “If you are not a source, someone else is”
Private Sector
Information about private sector
Strengthening of private sector associations and narratives within
Collaboration with foreign-based private sector associations to get ahead of the narrative
Media
Engagements with foreign media houses (BBC, CNN, Reuters, Al Jazeera, Xinhua)
Private sector narrative shaped by right sources and deeper understanding of sectors (eg. Cement in EAC/Mkemia Mkuu)
Movement towards a combination between “print” and “online”
The use of big data – tailoring messages/adverts to readers

11. Contacts Gilead Teri Director – Policy, Research & Lobbying
Tanzania Private Sector Foundation M: E:
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“Give me a place to stand and I will move the earth” - Archimedes