1. WELCOME
XCLUSIVE HOMES

2. Lead Generation creates customer interest to your business

3. 1 – Writes Business Goals

4. Evaluation
Consideration
Purchase
Experience

6. What are the top lead generation sources for real estate agents?
Today’s Question
What are the top lead generation sources for real estate agents?

7. Buyer Side – Top Sources

8. Strong Relationships = A healthy sales pipeline

9. Buyer Side – Bottom Sources

11. Listings – Top Sources

13. Caution: Internet Leads

14. Caution: Internet Leads

15. Engage
Promotions
Network
Ideas / Improvements
Comments

16. Analyzing Your Web Site to improve SEO
Links help search engines:
• find the site
• find the site more often
• calculate site popularity
• find internal pages
• learn site subject matter

20. The Branding Process
1- Define
the brand

21. The Branding Process
2- Position the brand

23. Choosing Communication Channels
1- Why you want to communicate
2- Who your target audience is

24. The Name you Select For your Brand Should
1- Reflect value and purpose
2- Create association with brand persona
3- Be easy to say

25. Brand Benefits • Built customer loyalty • Increase value
• Allows higher prices
• Builds market share

26. Customer Types Customers who… • Already buy exclusively from you
25,000
Group 1: 25,000 x 20% (.2) = 5,000

27. Targeting
Looking for the largest group of customer who are most willing to consider buying your product or services based on your marketing appeal.

30. Creative Brief Components
Describe success metrics
• Website visits?
• Units of product sold?

32. Questions and Answers
Thank You