1. What can Google Trends Tell You About Your Institution?
Michael Leitson
Institutional Research

2. Background
Trends of search terms
Flu outbreaks
Research by geography

3. Institutional Queries
Tuition
Finding information
Major changes

11. Action Steps Make more visible: Academic Calendar Library Hours
Schedule of classes
Other current student information

12. Drop Deadline
70% of returning students compose of 90% of dropped students
Nelnet

13. Seven significant predictors
Institutional GPA <3.0
Associate Degree
Male
Not Pell Eligible
Underclassmen
Non-Health Sciences/Education College
Minority Status

16. Action Steps Personally inform high-risk dropped students about Nelnet
Look into more scholarships for at-risk students
Check up on high-risk students twice per year

17. Major Changes
45% of incoming First-Time Freshmen have different graduating major
How can we identify predictors of changing majors?

18. Guess the Two Predictors
Gender
Race
Residency status
Commuter status
First Generation
Pell Eligible
Hours Attempted First Term
AP/CLEP/DE Hours
ROTC status
HS GPA
SAT score
Financial aid received

19. Guess the Two Predictors
Gender
Race
Residency status
Commuter status
First Generation
Pell Eligible
Hours Attempted First Term
AP/CLEP/DE Hours
ROTC status
HS GPA
SAT score
Financial aid received

20. “AP” Hours

21. First Generation

22. Action Steps Contact high schools to encourage more AP courses
Cluster major changes
Create “major fair”, specifically for undecided/non first generation students

23. Explore your institution
Search for trends within your institution

24. Questions?