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Published byしょうぶ たなせ Modified over 5 years ago
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What can Google Trends Tell You About Your Institution?
Michael Leitson Institutional Research
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Background Trends of search terms Flu outbreaks Research by geography
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Institutional Queries
Tuition Finding information Major changes
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Action Steps Make more visible: Academic Calendar Library Hours
Schedule of classes Other current student information
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Drop Deadline 70% of returning students compose of 90% of dropped students Nelnet
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Seven significant predictors
Institutional GPA <3.0 Associate Degree Male Not Pell Eligible Underclassmen Non-Health Sciences/Education College Minority Status
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Action Steps Personally inform high-risk dropped students about Nelnet
Look into more scholarships for at-risk students Check up on high-risk students twice per year
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Major Changes 45% of incoming First-Time Freshmen have different graduating major How can we identify predictors of changing majors?
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Guess the Two Predictors
Gender Race Residency status Commuter status First Generation Pell Eligible Hours Attempted First Term AP/CLEP/DE Hours ROTC status HS GPA SAT score Financial aid received
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Guess the Two Predictors
Gender Race Residency status Commuter status First Generation Pell Eligible Hours Attempted First Term AP/CLEP/DE Hours ROTC status HS GPA SAT score Financial aid received
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“AP” Hours
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First Generation
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Action Steps Contact high schools to encourage more AP courses
Cluster major changes Create “major fair”, specifically for undecided/non first generation students
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Explore your institution
Search for trends within your institution
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Questions?
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