1. Campaigning Objective
To know and understand the criteria for a good campaign
To explore ways in which we can plan effective campaigns which make a difference

2. What makes a good campaign?
Well planned?
Aims achieved?
Sense of humour?
Positive media?
Other?
Use your own campaigning experience to justify your answers
Ext : Can you think of contemporary examples that fit into these?

3. Steps to planning a successful campaign
Step 1 : Clarify your overall aim
Improve Haverstock carbon footprint?
Why is this important?
Promote fairtrade products in school?
New cycle lane for Haverstock Hill ?

4. Steps to planning a successful campaign
Step 2 : Decide on your objectives
(goals that will help you achieve your aim)
Decrease carbon footprint by 10%
Increase fairtrade sales by 10%
Why is advisable to start with smaller goals?

5. Steps to planning a successful campaign
Step 3 : What will your TACTICS be?
(ie action)
Why is it important to discuss various options and be as creative as possible in your proposed tactics?

6. Steps to planning a successful campaign
Step 4 : Match TACTICS to OBJECTIVES
Once the above has been decided, what do you think needs to happen next?

7. Steps to planning a successful campaign
Step 5 : Roles and Responsibilities
Why is it important to allocate the above?
On what basis would you allocate the above?

8. Evaluating own campaign work
Select a campaign you have been involved in
Write a paragraph briefly outlining the campaign
Use the ‘steps to successful campaigning’ to define your chosen campaign
Questions to answer:
Evaluate your campaign and identify the steps you would need to approach differently next time?
In what way could the ‘steps to successful campaigning’ promote active citizenship?