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Brand Protection Strategies
Chapter Fourteen Brand Protection Strategies Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 14-1 Overview of Brand Protection Strategies
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 14-2 Examples of Apple Trademarks
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 14-3 Brand Crisis Management Steps
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 14-4 Guidelines for Third-Party Use of the 3M Brand
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 14-5 Mayo Clinic Brand Leveraging Guidelines
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 14-6 BEST BUY® Social Media Policy
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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