1. THE SADC GENDER PROTOCOL SUMMIT 2014 MEDIA CONTENT TELEVISION
(MAURITIUS, GOLD CREST HOTEL, by UTAM RAMCHURN)
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2. UTAM RAMCHURN (MAURITIUS)
Presented by
UTAM RAMCHURN (MAURITIUS)
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3. The media: 'Gilberte Natchoo' on POINT CULTURE
SYNOPSIS
The media: 'Gilberte Natchoo' on POINT CULTURE
This entry is a feature from POINT CULTURE (weekly cultural TV magazine)
It promotes an exhibition by artist Gilberte Marimootoo Natchoo and discusses:
femininity
the female body
artistic aspirations and motivations of the artist
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4. This video can be viewed on:
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Main Points of VIDEO
WORDS OF GILBERTE NATCHOO IN THIS VIDEO:
“The women I have painted here map out a journey
(…)
There is this young and demure woman”
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Main Points cont'd 1
WORDS OF GILBERTE NATCHOO IN THIS VIDEO:
“She is dealing with her own metamorphosis from child to young woman
(…)
She exposes herself and her body as a way of communicating her new femininity”
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Main Points cont'd 2
WORDS OF GILBERTE NATCHOO IN THIS VIDEO:
“But this attracts malevolent spectators
(…)
She is ultimately dragged into a cycle and she becomes a vamp”
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Main Points cont'd 3
WORDS OF THE ARTIST IN THIS VIDEO:
“We are made to understand that the woman is also fragile
(…)
She is admired for her beauty but this also turns her into a prey”
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Good Practices
A contribution to equal representation of women versus men on TV
Its theme is on and about women
It challenges gender stereotypes
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Other good Practices
• does not depict the woman as a inferior or secondary class citizen
The social status of the woman as an artist is valued
• the woman portrayed is empowered to critique the « male gaze »
The woman is placed as a unique position of authority on her own work
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11. An alternative to stereotypes in mainstream media?
Objectification, sexualisation, caricature and gender stereotyping is a staple of popular culture.
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12. GENDER AWARENESS RATING
SCORE (1-10)
The subject is either specifically about gender or one in which gender is mainstreamed.
 10
Women and men (boys and girls) views are consulted equally and given equal weight. 1 
The article/programme consults the views of those who make decisions as well as those affected.  1
Male and female sources are treated with dignity and respect.
10 
The article/programme challenges gender stereotypes and embraces diversity.  9
The article/programme prompts gender awareness through informed public debate.  5
Relevant statistics are disaggregated by gender.
The article/programme takes a rights based approach.  2
The article/programme provides fresh views on every day news.
The article/programme is bold and courageous.  3
TOTAL
 51
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BACKGROUND / WHY?
Point Culture promotes artists and is sensitive to gender parity.
Women artists of all disciplines feature regularly in the programme
CORE BELIEFS OF THE PROGRAMME:
the cultural scene is a public sphere where social issues can be debated and challenged (sexual discrimination, objectification of women etc.)
many women artists are prolific creators and use art as a platform for emancipation and dissemination of ideas.
giving airtime to women artists empowers them as authorities
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TARGET AUDIENCE
Art and culture lovers
Young audiences
Art students and emerging artists
Those seeking an alternative to popular entertainment
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OUR CHALLENGES
The influx of sexualised images of women in popular culture
The growing popularity of sexuality as a commercial selling point
Cultural stereotypes replicated by media worldwide
The limited scope of TV in the multimedia age
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PROCESS/METHODOLOGY
POINT CULTURE maintains contact with artists
They inform us of their upcoming events
Following contact:
Shooting date is fixed
Filming: Interview is prepared and conducted
Editing: Interview is arranged into a coherent structure
Programme airs
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FOLLOW UP
Follow-ups that seem appropriate:
Allow online access to this video feature and encourage forums (gender, representation and image)
To make this and other similar videos available to educators ( for use in debates on representation of women, media versus art etc.)
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18. View video & write comments on
THANK YOU
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