1. Introduction to Business Lecture 02
MGT211
Introduction to Business
Lecture 02

2. External Factors Economy of the country
Per capita income of the country
General employment or unemployment
Economic Growth
Exchange rate
Inflation rate

3. Demographic factors Demographic factor is a study of population
Population brings customers.
Population tells the size of market and nature of customers.

4. Demographic factors Total Population Population Distribution
Distribution on the basis of gender
In Pakistan female population is further divided into two categories:
Household Women
Working Women

5. Demographic factors Population growth rate
The rate at which population of an area increases/decreases.

6. Political and Legal factors
Political Factors
Preference and priorities of the Government
Attitude of the Government towards Exports
Government taxation policy

7. Political and Legal factors
Laws related to Health
Laws related to Imports and Exports
Laws related to Taxation
Laws related to Packing
Laws related to Child Labor
Laws related to Labor Union

8. Technological Factors
Business people have to pace with the technological advancements.

9. Sociocultural Factors
Religion
Followers of one religion have influence over the buying behavior of the society.

10. Natural Factors Act of God Natural factors are out of our control
Business people will develop product considering natural resources