1. Presentation Planning
Chapter 18
Presentation Planning
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

2. Lessons Lesson 18.1 Presentation Basics Lesson 18.2 Preparation
Lesson 18.3 Display Features
Digital Media, 3e

3. Learning Outcomes 18.1 Research your audience
18.2 Plan your presentation using the Outline function
18.3 Structure your presentation’s basic points
18.4 Use the Notes feature
18.5 Effectively arrange your slides
18.6 Use appropriate transitions in your slide show
Digital Media, 3e

4. Presentation Basics To create an effective presentation, you need to:
Decide on which software program to use
Learn as much as possible about your audience (the people who watch or listen to a presentation)
A slide show is a collection of slides, or pages, arranged in sequence, containing text and images to be presented to an audience
Digital Media, 3e

5. Presentation Software
The term presentation software has been synonymous with Microsoft PowerPoint
PowerPoint continues to offer users a multitude of built-in design and display features that are easy to use
Popular alternatives are online presentation applications such as Google Docs and Zoho
Digital Media, 3e

6. Audience
AUDIENCE formula makes it easy to know where to start by presenting a series of questions about the audience and the facilities in which you will present:
Analyze
Understanding
Demographics
Interest
Environment
Needs
Customization
Expectations
Digital Media, 3e

7. Preparation
Speakers often use presentation software as a primary planning tool
Don’t fall into the trap of trying to plan your ideas and the multimedia elements at the same time
Consider each of the following four steps during the preparation process:
Outline
Beginning
Structure
Grammar
Digital Media, 3e

8. Outline
Create an outline of how you think your presentation should flow
A visual presentation should be limited to three main ideas supported by several sub-points or explanations
You can edit text for each slide directly within the Outline box
Digital Media, 3e

9. Beginning
Establish the most significant ideas you want to get across to your audience
Trim this list down so that only key items remain
Identify points that can be moved to sub-points or gathered under a common topic
Some presentation designers begin by creating the entire outline on a single slide, and then breaking the points out onto individual slides
Other designers prefer to create three slides (one for each main point) and then add their sub-points to those slides
Digital Media, 3e

10. Structure Keep your ideas brief rather than using long explanations
Complete sentences are generally not necessary or desirable
Digital Media, 3e

11. Grammar
Ensure that the proper grammatical techniques are used on every slide throughout the presentation
Make your points grammatically parallel
Parallelism is a grammatical term indicating that the basic structure of two or more sentences or phrases is similar; sentences that are parallel have similar arrangements of subjects, verbs, and sometimes prepositional phrases
Digital Media, 3e

12. Notes
It’s not necessary to include every word of your presentation in your actual slides
The Notes or Speaker Notes feature is a good place to keep information that will be helpful in your presentation for reference
Digital Media, 3e

13. Arrangement and Movement
Generally, slides appear sequentially from one slide to another within a slide show
All presentation software allows you to control the order in which slides appear
Higher-end presentation applications allow you to control the way in which slides appear and how quickly they appear
Hyperlinking
A hyperlink is a text and/or picture that can be used to connect one page with another regardless of their actual order in the presentation
A good tool to use when you want to refer back to information on a previous slide
Digital Media, 3e

14. Arrangement and Movement (continued)
Animations or Transitions
The way in which each slide will appear during its transition from the previous slide
You can determine a slide’s transition sound and speed
You can determine whether the slide will advance automatically after a set time period or with a mouse click
Digital Media, 3e

15. Arrangement and Movement (continued)
Action Buttons
Simplify movement from one slide to another
Are pre-made, ready-to-use graphical hyperlinks
Placing action buttons on a slide allows you to select the links you want each to activate
Digital Media, 3e

16. Fact Checking
As a speaker, you have an obligation to be honest with your audience
You must check your facts carefully to ensure they are accurate
Always double-check your facts and incorporate only that information which you can verify
Digital Media, 3e

17. Key Concepts
It is important to plan your presentation before incorporating graphics and design elements
Planning begins with research—research into which software program to use, your audience, and their expectations
You should record and organize significant points using either the outlining options in your presentation software or a written outline
You can add notes within your presentation software that only you, but not the audience, will see
Presentation software has options to help facilitate movement between slides, such as hyperlinking, animation, transitions, and action buttons
Digital Media, 3e