1. Advocacy 101

2. Advocacy 101 1. Who can lobby? 2. Fear and intimidation – get over it!
3. Who are my legislators?
4. What are the best ways to communicate?
Advocacy 101

3. 5. How do I gain the ear of my legislators?
Advocacy 101
5. How do I gain the ear of my legislators?
6. How do I get information about my legislators and the issues?
7. I want to talk directly with my Representative!
8. What if we disagree?
Advocacy 101

4. Who is qualified to be a lobbyist?
Do you need a degree?
Do you need to pass an exam?
Advocacy 101

5. Hire a professional lobbyist
2) Grassroots lobbying
Nobody cares about your issue as much as you do and nobody can win your issue for you. If you don’t make it happen, it won’t.
Advocacy 101

6. Advocacy 101

7. "It does not require a majority to prevail, but rather an irate, tireless minority keen to set brushfires in people's minds." -- Samuel Adams
Advocacy 101

8. Them
Congress: 535
Paid lobbyists: ,572
Advocacy 101

9. Us 236 million Independent Pharmacies 24,000 Chain Pharmacies 35,000
59,000
236 million
Patients per pharmacy per year total:
Advocacy 101

10. Who IS my Representative?
Advocacy 101

11. Resources: www.vote-smart.org www.house.gov www.senate.gov
Capitol Switchboard:
Advocacy 101

12. Grassroots Call to Action Methods of Communication
Advocacy 101

13. Effective Communications Countdown
#5 (Snail-Mail) Letters
Should I send a letter?
Advocacy 101

14. Effective Communications Countdown
#4 Faxes
Will my Senators and Representative pay any attention to my fax?
Advocacy 101

15. Effective Communications Countdown#3
Will they pay attention to my ?
Advocacy 101

16. Effective Communications Countdown
#2 Phone Calls
Will they take my phone call?
Advocacy 101

17. Effective Communications Countdown
#1 Relationships
How do I build a relationship with my legislator?
Advocacy 101

18. Building your relationship
Campaigning
Contributing
Town Hall Meetings
District Visits
Advocacy 101

19. Building your relationship
Contributing to:
PAC
= Political Action Committee
LDF
= Legal Defense Fund
Advocacy 101

20. Building your relationship
Contributing
Pharmacists: over $2,000,000
Accountants:
over $10,000,000
Advocacy 101

21. Legislative Branch of the U.S. Government
House of Representatives 435
Senate 100
Advocacy 101

22. Legislative Branch of the U.S. Government
Committees Concerned with Pharmacy:
House Ways & Means
House Energy & Commerce
Senate Finance
Senate Judiciary
Senate HELP
Advocacy 101

23. How do you conduct a meaningful meeting?
How do I get an appointment?
Organizing for your meeting
- Do your homework
Advocacy 101

24. Conducting meaningful meetings
Presenting facts and something you need to keep in mind
Advocacy 101

25. Conducting meaningful meetings
“Facts don’t vote; lawmakers vote their own calculus. Seldom are favorable material facts alone sufficient to get votes; political facts may be.” – Robert L. Guyer, Esq.
Advocacy 101

26. Conducting meaningful meetings
Tell a story
Speak in their terms
Be informal
Advocacy 101

27. Conducting meaningful meetings
Political issues?
Visit the District office
Pharmacy tour
Advocacy 101

28. Conducting meaningful meetings
Why do I have to speak to a staffer?
I want to talk to my Representative!
Advocacy 101

29. The Face-to-Face
Remember… you are the expert
Dress code?
Advocacy 101

30. The Face-to-Face Dos and Don’ts - Do be respectful - Don’t claim power
- Don’t assume they understand
Advocacy 101

31. The Face-to-Face More Dos and Don’ts
- Speak in language they understand
- Don’t beat around the bush
- Show appreciation
Advocacy 101

32. What to do If you Disagree? and Subtle-dodges
Advocacy 101

33. When the meeting is Over.
State your case
Importance
Leave behind
Thank you
Advocacy 101

34. Keep the doors open
Advocacy 101