1. Experience, success criteria and mistakes to avoid when trying to identify varieties with high market potential and winning investment for seed scaling and commercialisation

2. Qtn:1 Key drivers for private seed organisations to dev’p or license new varieties
Understand market/ consumer demand
Understanding growth adaptability rate (product profile)
Product Usage / development – new life style trends dictate dev’tmt of nutritious rich foods
Market segmentation – some varieties are market driven as opposed to other
Analysis of market trend dev’t/ product diversifiaction

3. QTN 2. How market research --- can be used to identify promising varieties
Stated preference approach – marketing tool to anticipate product usage, demand & adaptability

4. Qtn 3. Why no1 &2 is it important
Product development starts at consumer level
Otherwise investment will be lost or wasted if little or no regard is given to this
## Bottom top approach
Who has the skills & experience
All stake holders involved along the value chain

5. Qtn 4. How value of new variety can be determined (social & economic)
Product testing
Surveys to ascertain social & economic impact
Qtn ans approach i.e ascertian usage, adaptability, test, preference
willingness to pay

6. Qtn5. Contribution of commercial buz cases
Information sharing

7. Qtn 6. How can technology be Used?
Big data – database of all stakeholders
Collection of different kinds of relevant data

8. Qtn7. Shared insights on critical drivers for new product design
Information sharing
Information sharing regulations
Collaborations
Strengthening linkages with stakeholders i.e through business linkages

9. How well understood is DLB
Not yet. Need for more capacity building and more stakeholder engagement along the value chain

10. How to win support for closer linkages
Stakeholder engagement
Must be a shared interest
Food and nutrition policy