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Three Years and Growing
Good 4 U Healthy Food For the Athlete in You Presented by Roy Olafsen, Marketing Manager
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Projected Revenue Growth
(millions) 16 12 8 4 1999 2000 2001 2002
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Presenting Good 4 U The Founders Financial History Where We’re Going
Revenue Projections Why We’re Good
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Gus Irvinelli Julie Wolf Their dreams Gus is an avid tennis player
Julie is a well-known marathon runner Their dreams Get people to enjoy healthy eating Encourage participation in sports activities Be sure to elaborate on healthy eating. Mention Michelle’s new menu items and the new customer preferences study now under way.
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Financial History Explain the first year loss
Due to start-up costs mostly, and, of course, inexperience. Explain how we learned the value of a big advertising budget.
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Where We’re Going Miami in 1999 Los Angeles in 2000
Architect plans are completed Site plan applictions are in the works Five restaurants by 2002 Yes, our accountant and banker say we can!
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Time to Expand Our goals The plan Revenue growth of 300%
Five locations by the year 2002 The plan Chef Michelle Jenkins is busy creating new culinary treats Marketing manager Roy Olafsen is diligently researching new locations
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We’ve Come a Long Way Steady revenue growth Innovative menu planning
We know what our customers want Be sure to elaborate on healthy eating. Mention Michelle’s new menu items and the new customer preferences study now under way.
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