1. Playhouse D6
Digital Media

2. Introducing PHD6

3. What is PHD6?
PHD6 is a network of digital screens situated within playhouses
Initially launching with screens across playcentres
Available from April 2017, with potential expansion later in the year

4. PHD6 Network
55” eye-catching HD LED screens offer stand-out and cut through
Located in high footfall areas like the café & reception, allowing multiple exposure and frequency build

5. PHD6 Audience Playhouses cater for children aged 0-11
85% of parents visiting are aged 25-44
66% of the adult audience are female
Reach 190,000 children and 125,000 parents every 2 weeks
Source: Mintel/Boomerang Research

6. A Family Environment 6 in 10 parents across the UK visit playhouses
Playhouses offer a rare opportunity to capture the family unit altogether
When visiting, children are at the forefront of parents’ minds
Source: Mintel

7. A Social Environment
Visiting playhouses is a fun, social occasion for both parents and kids
86% of adults visit with more than one other adult
50% of adults arrange to meet others at the centre
Source: Mintel

8. An Effective Environment
Playhouses provide an active, social environment with a high dwell time
98% will visit for more than 1 hour and 42% will be there for over 2 hours
Communicate directly with decision makers - 93% say they are responsible for the weekly shopping trip
Source: Boomerang Campaign Research

9. Advertising Opportunity
Screens run on a 1 minute loop, playing a maximum of 5 commercial spots, with editorial message
Full motion dynamic content can be uploaded and live within 30 minutes
Loops are played continually through opening hours, providing daypart & day-of-week buying opportunities

10. Integration With Other Media
PHD6 campaigns can be combined with a multitude of in-venue media
6-Sheet Posters
Sampling
Ambient
Experiential

11. Investment £15,000 gross media 50 x high impact D6’s across 50 sites
2 weeks
10” in 60” loop
@ £300pdpf
190,000 children and 125,000 parents every weeks

12. e. dan.photi@boomerangmedia.co.uk
For More Information
Please Call
Dan Photi
Head of Sales t e.