1. Media Literacy

2. Media Literacy Access Analyze
An educational framework that allows students to learn the following skills in their media saturated world:
Access
Analyze
Evaluate
Create

3. Why?
Students can build an understanding of media’s role in society
Students can develop inquiry skills
Students can authentically self-express in a democratic society

4. What media literacy is NOT
Media bashing
Simply looking for political agendas, stereotypes
Looking at media lit from one perspective
*Don’t watch, but rather watch carefully; think critically

5. Educators need to ask: How do we teach kids to handle data?

6. The Continuum Effect

7. Core Concept / Key question #1 Authorship
All media messages
are constructed.
Who created this
Message?

8. Core concept / key question #2 Format
Media messages are constructed using a media
language with its own rules
What creative techniques are used to attract
my attention?

9. Core Concept / key question #3 Audience
Different people experience the same media message differently.
How might different people understand this message differently from me?

10. Core concept / key question #4 Content
Media have embedded values and points of view.
What lifestyles, values and POV are represented in or omitted from message?

11. Core concept / key question #5 Purpose
Most media messages are organized to gain profit and/or power.
Why is this message being sent?

12. Empowerment Spiral
Awareness
Analysis
Action
Reflection

14. References
Media Education Foundation. ( ). Killing us softly. [Motional picture]. address
Media Education Foundation. ( ). Tough guise.
address
Shaw, David. (2003). A plea for media literacy in our nation’s schools. Center for Media Literacy. Retrieved August 19, 2004.
Thoman, Elizabeth and Tessa Jolis. (2005). An overview & orientation Guide to media literacy education. Center for Media Literacy.