1. Integrating, Enhancing Two Solutions
We’re enhancing two products, directory listings and business profile pages, to create a distinctive competitive advantage.
Then, we’re taking the best of two strong offerings - and combining them into one integrated solution!
We now offer an end-to-end solution for businesses
interested in promoting their products and services
and reaching new customers!

2. Microsite Serves as Mini-Website
Fully customizable header
Multiple Tabs
User Tools
Description
Additional Info
Link to other websites
Your Location
Your Business Hours
The Platinum Directory Listing

3. Link to other websites is good because…
Search engines send out “spiders” (not real ones) to “crawl” (let’s say search) the web to find as many web pages as they can. Then the “spiders” report back to the search engine with the type of content on each page they found.

4. How this link works for you
1. Relevant content
2. Link popularity
3. Site architecture
Link building is one of the most important elements in search engine optimization.
In fact, 7 of the top 10 SEO factors have to do with links. (SEOmoz.org)

5. Reporting Data Provided Monthly
Directory Page Reporting

6. Sales Analytics
Call Tracking Reporting

7. Local Connection for News Herald.com Users
News Herald Directory
Prominent placement

8. Business Directory: Better Interface
FEATURES:
Clean, simple design
Populated with businesses
Search by city or category
Rotating listing feed
Featured videos
BENEFITS:
Better user experience
More consumer usage
More searches
Better advertiser results