1. Media Contacts & Press Kits

2. Unlock who you are!

3. Contact Sheet
Create Excel Spreadsheet, compile a document with the following data in the top row:
a.    Media Contact
b.    Publication/Radio/TV station
c.     Mailing address
d.    Telephone
e.    Fax number
f.      address
g.    Column/show
h.    Frequency of exposure (How often published weekly

4. Who do I contact! Editor/Director Sports Departments
Featured writers/Freelance writers
Mobile reporters
Community calendars (print, radio, television)
Chamber of commerce (executive director, downtown coordinator, event/project manager
PGA Section

5. How do I find the contact person in Television?
Watch!!
Internet
Watch local morning and evening news!
Take you kids on a field trip to station!
Call the advertising department ask for their media kit.

6. How do I find a contact person in Print media
Read
Internet
Read feature writers material
Follow sports writers
listing in published material
Call the advertising department ask for their media kit.

7. How do I find a contact person in Radio!
Listen
Director
Remote reporter
Community calendar
Call the advertising department ask for their media kit.

8. What contact people do I find golf events!
Media tent- hand out media kits
Television
Magazines
Newspapers
PGA executives, event coordinators
Resort/golf course management

9. Chamber of Commerce Become a part of chamber (Self-promotion)
Go to events –
Put your information at the Chamber
Listing on their web site
Contributing editor for publications
Get involved
Take director out to lunch
Access to the mail list

10. Press Kit - Press release - Service information
-         Fact sheet/2 business cards
-         Sample stories/recent articles
-         Testimonials
- Frequently Asked Questions
- Recent Awards
-         Photographs in the form of color slides and black and white prints

11. Do’s and Don’ts Do make follow up calls
Write thank you note if press release got a story
Do say “hello” when you see them in community
Do leave message on voice mail
Do send release by
Do complain if story is misquoted
Don’t call after noon
Don’t think they know you appreciated it.
Don’t pester them about story.
Don’t keep calling back waiting of a live contact
Don’t send w/ attachments
Don’t call to ask why they didn’t’ print the picture.

12. Your Press released worked!
Be ready to be interviewed
Know your material
Best is face to face interview

13. What do television producers want?
Visual content grabs viewer’s attention
Bring balls, golf gym, golf club.( let the producer decide what to put on the air)
Demonstration ( motion in most effective)
Signs and text do not work
Write a “thank you” note

14. What do reporters want! Do not want to be taken to lunch
Follow their format
Work on a deadline, return calls promptly, be flexible
Offer background materials on company
Study the reporters publications
Stay on track during interview
Don’t answer with “Yes” “ No” but be concise
Don’t ask to go “off the record”
Be attentive during interviews, no interruptions
Don’t ask to see story before publication
Write a “thank you” note